Social media marketing adoption: Is it important for homestay operators in Malaysia? / Noraihan Mohamad
Social media marketing has become a vital tool for businesses to promote their products and services, yet its adoption among SMEs in Malaysia, particularly homestay operators, remains limited. This study examines the factors affecting the adoption of social media marketing by homestay operators in M...
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| Format: | Article |
| Language: | English |
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UiTM Press
2024
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| Online Access: | https://ir.uitm.edu.my/id/eprint/107294/1/107294.pdf https://ir.uitm.edu.my/id/eprint/107294/ |
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