Challenges faced by Faiza Marketing Sdn. Bhd. (FMSB) in creating customer awareness through promotion activities / Hariana Jamingan
This research is implemented to explore the role of promotional mix in increasing product’s sales by creating customer awareness. Promotion is used to communicate with customers with respect to product offerings. Public relations and advertising are the tools of promotional mix have been discovered...
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| Format: | Student Project |
| Language: | English |
| Published: |
2009
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| Online Access: | https://ir.uitm.edu.my/id/eprint/106800/1/106800.pdf https://ir.uitm.edu.my/id/eprint/106800/ |
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