Field report PAC 671: impact of technology and automation in the accounting field / Nur Batrisyia Hanis Abdul Rahim

Media Prima Berhad, established in 2003, has grown to be a prominent media conglomerate in Malaysia, recognized as one of the leading integrated media companies in the region. The company operates an extensive range of media platforms, encompassing television, radio, print, digital media, and out-of...

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Bibliographic Details
Main Author: Abdul Rahim, Nur Batrisyia Hanis
Format: Monograph
Language:English
Published: Universiti Teknologi MARA, Terengganu 2024
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/106603/1/106603.pdf
https://ir.uitm.edu.my/id/eprint/106603/
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Summary:Media Prima Berhad, established in 2003, has grown to be a prominent media conglomerate in Malaysia, recognized as one of the leading integrated media companies in the region. The company operates an extensive range of media platforms, encompassing television, radio, print, digital media, and out-of-home advertising. Media Prima's television segment includes several popular channels such as TV3, 8TV, NTV7, and TV9. These channels deliver a diverse array of content, including news, entertainment, dramas, and reality shows, catering to the varied interests of Malaysian audiences.