Industrial project: CelcomDigi Berhad / Fatin Nur Qamarina Mohd Shahrulnizam

In November 2022, the Malaysian telecommunications landscape witnessed a significant shift with the formation of CelcomDigi Berhad. This powerhouse emerged from the strategic merger of Celcom Axiata Berhad and Digi.Com Berhad, instantly becoming the nation's leading mobile service provider with...

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Bibliographic Details
Main Author: Mohd Shahrulnizam, Fatin Nur Qamarina
Format: Monograph
Language:English
Published: Universiti Teknologi MARA, Terengganu 2024
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/106437/1/106437.pdf
https://ir.uitm.edu.my/id/eprint/106437/
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Summary:In November 2022, the Malaysian telecommunications landscape witnessed a significant shift with the formation of CelcomDigi Berhad. This powerhouse emerged from the strategic merger of Celcom Axiata Berhad and Digi.Com Berhad, instantly becoming the nation's leading mobile service provider with a staggering subscriber base exceeding 20 million. The foundation of CelcomDigi's success lies in the potent combination inherited from its predecessors. Celcom, known for its extensive network infrastructure, brought exceptional coverage across 2G, 4G LTE, and even 5G NR. Digi, on the other hand, was celebrated for its innovative service offerings and customer-centric approach. By merging these strengths, CelcomDigi boasts an unparalleled network - the widest and fastest in Malaysia - while simultaneously providing a diverse range of products and services. This includes a comprehensive selection of prepaid and postpaid plans, reliable voice calls, SMS, data packages, international roaming options, and much more.