Residents' perception as key input to destination image formation for rural tourism / Norazirah Ayob and Sherrymina Kichin
Many rural communities in Sarawak, Malaysia rely upon and view rural tourism as an opportunity for them to generate income and gain positive benefits from the unprecedented growth in the tourism industry. With increasingly competitive global marketplace, it is very crucial for the rural communities...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Teknologi MARA Cawangan Sarawak
2016
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/105762/1/105762.pdf https://ir.uitm.edu.my/id/eprint/105762/ https://ijsmssarawak.com/ |
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