A systematic review on the cultural design process for cultural creative product in China/ Yuan Jing, Maszura Abdul Ghafar and Athira Azmi
Lack of cultural creative product's (CCP) appeal and innovation are causing low purchasing interest among locals especially in China. There is a need to enhance the product appeal to improve the product purchasing in China. The purpose of this study is to identify what are the best cultural des...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Teknologi MARA, Perak
2024
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/104702/1/104702.pdf https://doi.org/10.24191/idealogy.v9i2.550 https://ir.uitm.edu.my/id/eprint/104702/ https://idealogyjournal.com/ https://doi.org/10.24191/idealogy.v9i2.550 |
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