Cover Image

Exploring the usage of motion graphic elements in projection mapping video to promote agrotourism in Malaysia/ Aida Nasuha Nasruddin, Nabila Aimi Mohamed Ghazali and Sharkawi Che Din

Agrotourism is a rapidly growing industry in the country that tries to attract tourists by showcasing agricultural practices, rural life, and biodiversity. The cutting-edge technology known as projection mapping provides a dynamic platform for the telling of stories and the creation of immersive exp...

Full description

Saved in:
Bibliographic Details
Main Authors: Nasruddin, Aida Nasuha, Mohamed Ghazali, Nabila Aimi, Che Din, Sharkawi
Format: Article
Language:English
Published: Universiti Teknologi MARA, Perak 2024
Subjects:
NX Arts in general
Study and teaching. Research
Online Access:https://ir.uitm.edu.my/id/eprint/104583/1/104583.pdf
https://doi.org/10.24191/idealogy.v9i2.564
https://ir.uitm.edu.my/id/eprint/104583/
https://idealogyjournal.com/
https://doi.org/10.24191/idealogy.v9i2.564
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.uitm.ir.104583
record_format eprints
spelling my.uitm.ir.1045832024-11-06T09:47:57Z https://ir.uitm.edu.my/id/eprint/104583/ Exploring the usage of motion graphic elements in projection mapping video to promote agrotourism in Malaysia/ Aida Nasuha Nasruddin, Nabila Aimi Mohamed Ghazali and Sharkawi Che Din idealogy Nasruddin, Aida Nasuha Mohamed Ghazali, Nabila Aimi Che Din, Sharkawi NX Arts in general Study and teaching. Research Agrotourism is a rapidly growing industry in the country that tries to attract tourists by showcasing agricultural practices, rural life, and biodiversity. The cutting-edge technology known as projection mapping provides a dynamic platform for the telling of stories and the creation of immersive experiences. The purpose of this study is to explore the use of motion graphic elements in projection mapping videos to promote Agrotourism in Malaysia. By selecting and analyzing 10 videos of projection mapping related to tourism, the research aimed to discover the effectiveness of motion graphic elements in enhancing the promotional impact of agrotourism destinations. The research finding revealed that the usage of motion graphic elements such as vibrant color with pleasing design and sound design plays a pivotal role in captivating viewers’ attention. The investigation of motion graphic elements in projection mapping videos for Malaysian agrotourism promotion provides insightful information about the visual and audio elements that are involved in creating an appealing narrative. By understanding and implementing these findings, organization in the agrotourism industry can enhance their promotional efforts, creating more immersive and captivating experiences for tourists. Universiti Teknologi MARA, Perak 2024-09 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/104583/1/104583.pdf Exploring the usage of motion graphic elements in projection mapping video to promote agrotourism in Malaysia/ Aida Nasuha Nasruddin, Nabila Aimi Mohamed Ghazali and Sharkawi Che Din. (2024) Idealogy Journal <https://ir.uitm.edu.my/view/publication/Idealogy_Journal/>, 9 (2). pp. 126-133. ISSN 2550-214X https://idealogyjournal.com/ https://doi.org/10.24191/idealogy.v9i2.564 https://doi.org/10.24191/idealogy.v9i2.564
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic NX Arts in general
Study and teaching. Research
spellingShingle NX Arts in general
Study and teaching. Research
Nasruddin, Aida Nasuha
Mohamed Ghazali, Nabila Aimi
Che Din, Sharkawi
Exploring the usage of motion graphic elements in projection mapping video to promote agrotourism in Malaysia/ Aida Nasuha Nasruddin, Nabila Aimi Mohamed Ghazali and Sharkawi Che Din
description Agrotourism is a rapidly growing industry in the country that tries to attract tourists by showcasing agricultural practices, rural life, and biodiversity. The cutting-edge technology known as projection mapping provides a dynamic platform for the telling of stories and the creation of immersive experiences. The purpose of this study is to explore the use of motion graphic elements in projection mapping videos to promote Agrotourism in Malaysia. By selecting and analyzing 10 videos of projection mapping related to tourism, the research aimed to discover the effectiveness of motion graphic elements in enhancing the promotional impact of agrotourism destinations. The research finding revealed that the usage of motion graphic elements such as vibrant color with pleasing design and sound design plays a pivotal role in captivating viewers’ attention. The investigation of motion graphic elements in projection mapping videos for Malaysian agrotourism promotion provides insightful information about the visual and audio elements that are involved in creating an appealing narrative. By understanding and implementing these findings, organization in the agrotourism industry can enhance their promotional efforts, creating more immersive and captivating experiences for tourists.
format Article
author Nasruddin, Aida Nasuha
Mohamed Ghazali, Nabila Aimi
Che Din, Sharkawi
author_facet Nasruddin, Aida Nasuha
Mohamed Ghazali, Nabila Aimi
Che Din, Sharkawi
author_sort Nasruddin, Aida Nasuha
title Exploring the usage of motion graphic elements in projection mapping video to promote agrotourism in Malaysia/ Aida Nasuha Nasruddin, Nabila Aimi Mohamed Ghazali and Sharkawi Che Din
title_short Exploring the usage of motion graphic elements in projection mapping video to promote agrotourism in Malaysia/ Aida Nasuha Nasruddin, Nabila Aimi Mohamed Ghazali and Sharkawi Che Din
title_full Exploring the usage of motion graphic elements in projection mapping video to promote agrotourism in Malaysia/ Aida Nasuha Nasruddin, Nabila Aimi Mohamed Ghazali and Sharkawi Che Din
title_fullStr Exploring the usage of motion graphic elements in projection mapping video to promote agrotourism in Malaysia/ Aida Nasuha Nasruddin, Nabila Aimi Mohamed Ghazali and Sharkawi Che Din
title_full_unstemmed Exploring the usage of motion graphic elements in projection mapping video to promote agrotourism in Malaysia/ Aida Nasuha Nasruddin, Nabila Aimi Mohamed Ghazali and Sharkawi Che Din
title_sort exploring the usage of motion graphic elements in projection mapping video to promote agrotourism in malaysia/ aida nasuha nasruddin, nabila aimi mohamed ghazali and sharkawi che din
publisher Universiti Teknologi MARA, Perak
publishDate 2024
url https://ir.uitm.edu.my/id/eprint/104583/1/104583.pdf
https://doi.org/10.24191/idealogy.v9i2.564
https://ir.uitm.edu.my/id/eprint/104583/
https://idealogyjournal.com/
https://doi.org/10.24191/idealogy.v9i2.564
_version_ 1817847094458712064
score 13.222552

Similar Items