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Factors influencing food waste behaviour among fast food’s consumers in Malaysia / Noor Isma Idayu Abdul Samad and Alifah Ilyana Anuar

Food waste in the fast food restaurant becomes alarming as the food service industry continue to show a growth because increase in the population of people and change in lifestyle. This significantly impacts the environment, social and economic issue. The aim of this research is to investigate the i...

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Main Authors: Abdul Samad, Noor Isma Idayu, Anuar, Alifah Ilyana
Format: Thesis
Language:English
Published: 2021
Subjects:
Malaysia
Online Access:https://ir.uitm.edu.my/id/eprint/104136/1/104136.pdf
https://ir.uitm.edu.my/id/eprint/104136/
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spelling my.uitm.ir.1041362024-10-09T12:09:19Z https://ir.uitm.edu.my/id/eprint/104136/ Factors influencing food waste behaviour among fast food’s consumers in Malaysia / Noor Isma Idayu Abdul Samad and Alifah Ilyana Anuar Abdul Samad, Noor Isma Idayu Anuar, Alifah Ilyana Malaysia Food waste in the fast food restaurant becomes alarming as the food service industry continue to show a growth because increase in the population of people and change in lifestyle. This significantly impacts the environment, social and economic issue. The aim of this research is to investigate the influence of price consciousness on food waste behaviour of the customer and to explore the effect of taste and quality of food on the food waste behaviour of the customer in Malaysia. The price consciousness and taste & quality of food were being analysed as factor that influence the food waste behaviour among fast food’s consumer in Malaysia. Therefore, this study applied a quantitative method and descriptive research design to achieve the objective of the research and a guideline for data collection and analysis. By utilized the online platform in collecting data, the close ended structured question was distributed to the fast food’s customer in Malaysia. As the result of convenience sampling, a data from total of 113 respondents were obtained in this study. The finding of this research is that demographic of the respondent is highly affect the data obtained as majority of them is a student with no income. From the data obtained it also proven that price is highly affect their food waste behaviour rather than taste & quality of food. Hence, the findings from this research could be used to reduce the amount of customer plate waste in fast food restaurant in Malaysia by understanding the factor that influence the food waste behaviour of the customer. 2021 Thesis NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/104136/1/104136.pdf Factors influencing food waste behaviour among fast food’s consumers in Malaysia / Noor Isma Idayu Abdul Samad and Alifah Ilyana Anuar. (2021) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Malaysia
spellingShingle Malaysia
Abdul Samad, Noor Isma Idayu
Anuar, Alifah Ilyana
Factors influencing food waste behaviour among fast food’s consumers in Malaysia / Noor Isma Idayu Abdul Samad and Alifah Ilyana Anuar
description Food waste in the fast food restaurant becomes alarming as the food service industry continue to show a growth because increase in the population of people and change in lifestyle. This significantly impacts the environment, social and economic issue. The aim of this research is to investigate the influence of price consciousness on food waste behaviour of the customer and to explore the effect of taste and quality of food on the food waste behaviour of the customer in Malaysia. The price consciousness and taste & quality of food were being analysed as factor that influence the food waste behaviour among fast food’s consumer in Malaysia. Therefore, this study applied a quantitative method and descriptive research design to achieve the objective of the research and a guideline for data collection and analysis. By utilized the online platform in collecting data, the close ended structured question was distributed to the fast food’s customer in Malaysia. As the result of convenience sampling, a data from total of 113 respondents were obtained in this study. The finding of this research is that demographic of the respondent is highly affect the data obtained as majority of them is a student with no income. From the data obtained it also proven that price is highly affect their food waste behaviour rather than taste & quality of food. Hence, the findings from this research could be used to reduce the amount of customer plate waste in fast food restaurant in Malaysia by understanding the factor that influence the food waste behaviour of the customer.
format Thesis
author Abdul Samad, Noor Isma Idayu
Anuar, Alifah Ilyana
author_facet Abdul Samad, Noor Isma Idayu
Anuar, Alifah Ilyana
author_sort Abdul Samad, Noor Isma Idayu
title Factors influencing food waste behaviour among fast food’s consumers in Malaysia / Noor Isma Idayu Abdul Samad and Alifah Ilyana Anuar
title_short Factors influencing food waste behaviour among fast food’s consumers in Malaysia / Noor Isma Idayu Abdul Samad and Alifah Ilyana Anuar
title_full Factors influencing food waste behaviour among fast food’s consumers in Malaysia / Noor Isma Idayu Abdul Samad and Alifah Ilyana Anuar
title_fullStr Factors influencing food waste behaviour among fast food’s consumers in Malaysia / Noor Isma Idayu Abdul Samad and Alifah Ilyana Anuar
title_full_unstemmed Factors influencing food waste behaviour among fast food’s consumers in Malaysia / Noor Isma Idayu Abdul Samad and Alifah Ilyana Anuar
title_sort factors influencing food waste behaviour among fast food’s consumers in malaysia / noor isma idayu abdul samad and alifah ilyana anuar
publishDate 2021
url https://ir.uitm.edu.my/id/eprint/104136/1/104136.pdf
https://ir.uitm.edu.my/id/eprint/104136/
_version_ 1814058528706396160
score 13.211869

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