Engaging Gen Y through social network sites / Vincent Wee Eng Kim and Vivien Wee Mui Eik @Bee Jade
Social networking sites are able to build on the interactive power of the Internet. This study attempts to discover the influence of social media on the present generation Y as consumers, their buying behaviour and to determine the roles that the social media plays as a popular medium to communicat...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Pusat Penerbitan Universiti (UPENA)
2013
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| Online Access: | https://ir.uitm.edu.my/id/eprint/10370/2/10370.pdf https://ir.uitm.edu.my/id/eprint/10370/ |
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