Cover Image

The influence of social, economy and style of clothing to consumer behavior In choosing clothing / Norazlin Rozali

This research is conducted to see the influence of buying pattern in each factor. It is also done to identify the most important factor (out of these three factor) that influenced consumer behavior in choosing clothing and hopefully this research could be the guideline for the retailers and manufact...

Full description

Saved in:
Bibliographic Details
Main Author: Rozali, Norazlin
Format: Thesis
Language:English
Published: 2002
Online Access:https://ir.uitm.edu.my/id/eprint/103220/1/103220.pdf
https://ir.uitm.edu.my/id/eprint/103220/
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.uitm.ir.103220
record_format eprints
spelling my.uitm.ir.1032202024-09-24T01:53:01Z https://ir.uitm.edu.my/id/eprint/103220/ The influence of social, economy and style of clothing to consumer behavior In choosing clothing / Norazlin Rozali Rozali, Norazlin This research is conducted to see the influence of buying pattern in each factor. It is also done to identify the most important factor (out of these three factor) that influenced consumer behavior in choosing clothing and hopefully this research could be the guideline for the retailers and manufacturers of clothing to improve their market strategies. In the attempt to achieve these objectives, sets of questionnaires were distributed to 300 respondents. The respondents are among the shoppers at K.LCC shopping center, Midvalley Megamall and One Utama shopping center. All the data were analyzed by using Statistical Packages for social Science (SPSS). From the survey conducted, it can be concluded that the major respondents are female, at the age between 18-25 years old. Majority of them are students who are single with Diploma or Bachelor and their monthly income is around RM500-RM1000. As a conclusion, of all the three factors that influenced consumer behavior in choosing clothing, it is found that style of clothing is the main factor and followed with the other two factors, which are economy and social. Style of clothing consists of several aspects such as colour, style and type of fabric. Majority of the respondents prefer light colours, simple style and also comfortable type of fabric 2002 Thesis NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/103220/1/103220.pdf The influence of social, economy and style of clothing to consumer behavior In choosing clothing / Norazlin Rozali. (2002) Degree thesis, thesis, Universiti Teknologi MARA (UiTM). <http://terminalib.uitm.edu.my/103220.pdf>
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
description This research is conducted to see the influence of buying pattern in each factor. It is also done to identify the most important factor (out of these three factor) that influenced consumer behavior in choosing clothing and hopefully this research could be the guideline for the retailers and manufacturers of clothing to improve their market strategies. In the attempt to achieve these objectives, sets of questionnaires were distributed to 300 respondents. The respondents are among the shoppers at K.LCC shopping center, Midvalley Megamall and One Utama shopping center. All the data were analyzed by using Statistical Packages for social Science (SPSS). From the survey conducted, it can be concluded that the major respondents are female, at the age between 18-25 years old. Majority of them are students who are single with Diploma or Bachelor and their monthly income is around RM500-RM1000. As a conclusion, of all the three factors that influenced consumer behavior in choosing clothing, it is found that style of clothing is the main factor and followed with the other two factors, which are economy and social. Style of clothing consists of several aspects such as colour, style and type of fabric. Majority of the respondents prefer light colours, simple style and also comfortable type of fabric
format Thesis
author Rozali, Norazlin
spellingShingle Rozali, Norazlin
The influence of social, economy and style of clothing to consumer behavior In choosing clothing / Norazlin Rozali
author_facet Rozali, Norazlin
author_sort Rozali, Norazlin
title The influence of social, economy and style of clothing to consumer behavior In choosing clothing / Norazlin Rozali
title_short The influence of social, economy and style of clothing to consumer behavior In choosing clothing / Norazlin Rozali
title_full The influence of social, economy and style of clothing to consumer behavior In choosing clothing / Norazlin Rozali
title_fullStr The influence of social, economy and style of clothing to consumer behavior In choosing clothing / Norazlin Rozali
title_full_unstemmed The influence of social, economy and style of clothing to consumer behavior In choosing clothing / Norazlin Rozali
title_sort influence of social, economy and style of clothing to consumer behavior in choosing clothing / norazlin rozali
publishDate 2002
url https://ir.uitm.edu.my/id/eprint/103220/1/103220.pdf
https://ir.uitm.edu.my/id/eprint/103220/
_version_ 1811598311796244480
score 13.211869

Similar Items