A study on customer retention - a case of Malaysia International Shipping Corporation (MISC) / Abdul Rahman Zaini
Retaining customers is good for a firm's economic health. Customer retention can have a direct influence upon profitability. The relationship between customer retention and loyalty has been discussed by scholars for a number of years. The goal of customer retention is to convert first-time or o...
Saved in:
| Main Author: | |
|---|---|
| Format: | Student Project |
| Language: | English |
| Published: |
2006
|
| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/102727/1/102727.pdf https://ir.uitm.edu.my/id/eprint/102727/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|