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A study on consumer perception towards TM Point Kota Kinabalu Sabah / Dayangku Nornazahiah Pg Imran

This research is a study on the "Consumer Perception towards New Image of TMPoint in Kota Kinabalu". The main aim of this research is to see the changes perception of the customers towards the new image or changes that made by the TM (M) Sdn Bhd. It is also to study the effectiveness of th...

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Main Author: Pg Imran, Dayangku Nornazahiah
Format: Student Project
Language:English
Published: 2006
Subjects:
Customer services. Customer relations
Online Access:https://ir.uitm.edu.my/id/eprint/102719/1/102719.pdf
https://ir.uitm.edu.my/id/eprint/102719/
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spelling my.uitm.ir.1027192024-09-29T07:14:57Z https://ir.uitm.edu.my/id/eprint/102719/ A study on consumer perception towards TM Point Kota Kinabalu Sabah / Dayangku Nornazahiah Pg Imran Pg Imran, Dayangku Nornazahiah Customer services. Customer relations This research is a study on the "Consumer Perception towards New Image of TMPoint in Kota Kinabalu". The main aim of this research is to see the changes perception of the customers towards the new image or changes that made by the TM (M) Sdn Bhd. It is also to study the effectiveness of the strategy/ies that made by TM (M) Sdn Bhd. The changes from "Kedai Telekom" to TMpoint, it is the beginning steps/strategy for TM to come up with new ideas and give perception to customers that TM is updating and changed according to the needs and the new telecommunication environments and in order to fulfil the customers needs and to gives excellent services to their customers. The new image made by TM also will be not successful without having the good and positives feedback from customers. As been said before, the new image of TMPoint especially have been made to improve the quality of their services in order to satisfy the consumers/ customers, and then it directly can change their perception of TM and TMpoint especially. That's why with the new appearance/ image, TMpoint believe will deliver TM promise and together with that (the new image), they can change the consumers perception from negatives to positives or from satisfies to very satisfies with TM and especially TMPoint. The purpose of this study also is to study how the perception can have effect to the consumers' behaviour, how they set the expectation from the new image in term of the service quality. 2006 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/102719/1/102719.pdf A study on consumer perception towards TM Point Kota Kinabalu Sabah / Dayangku Nornazahiah Pg Imran. (2006) [Student Project] (Submitted)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Customer services. Customer relations
spellingShingle Customer services. Customer relations
Pg Imran, Dayangku Nornazahiah
A study on consumer perception towards TM Point Kota Kinabalu Sabah / Dayangku Nornazahiah Pg Imran
description This research is a study on the "Consumer Perception towards New Image of TMPoint in Kota Kinabalu". The main aim of this research is to see the changes perception of the customers towards the new image or changes that made by the TM (M) Sdn Bhd. It is also to study the effectiveness of the strategy/ies that made by TM (M) Sdn Bhd. The changes from "Kedai Telekom" to TMpoint, it is the beginning steps/strategy for TM to come up with new ideas and give perception to customers that TM is updating and changed according to the needs and the new telecommunication environments and in order to fulfil the customers needs and to gives excellent services to their customers. The new image made by TM also will be not successful without having the good and positives feedback from customers. As been said before, the new image of TMPoint especially have been made to improve the quality of their services in order to satisfy the consumers/ customers, and then it directly can change their perception of TM and TMpoint especially. That's why with the new appearance/ image, TMpoint believe will deliver TM promise and together with that (the new image), they can change the consumers perception from negatives to positives or from satisfies to very satisfies with TM and especially TMPoint. The purpose of this study also is to study how the perception can have effect to the consumers' behaviour, how they set the expectation from the new image in term of the service quality.
format Student Project
author Pg Imran, Dayangku Nornazahiah
author_facet Pg Imran, Dayangku Nornazahiah
author_sort Pg Imran, Dayangku Nornazahiah
title A study on consumer perception towards TM Point Kota Kinabalu Sabah / Dayangku Nornazahiah Pg Imran
title_short A study on consumer perception towards TM Point Kota Kinabalu Sabah / Dayangku Nornazahiah Pg Imran
title_full A study on consumer perception towards TM Point Kota Kinabalu Sabah / Dayangku Nornazahiah Pg Imran
title_fullStr A study on consumer perception towards TM Point Kota Kinabalu Sabah / Dayangku Nornazahiah Pg Imran
title_full_unstemmed A study on consumer perception towards TM Point Kota Kinabalu Sabah / Dayangku Nornazahiah Pg Imran
title_sort study on consumer perception towards tm point kota kinabalu sabah / dayangku nornazahiah pg imran
publishDate 2006
url https://ir.uitm.edu.my/id/eprint/102719/1/102719.pdf
https://ir.uitm.edu.my/id/eprint/102719/
_version_ 1811598355881525248
score 13.211869

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