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Evaluative study on the effectiveness of promotional tools in Sabah Credit Corporation / Alisiahton Junardi

This study is conducted for the purposes to identify the level of the effectiveness of existing promotional tools and to identify the most effective way in promoting Sabah Credit Corporation's products. Besides that, the other objective is to suggest several strategies on how to improve its pro...

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Bibliographic Details
Main Author: Junardi, Alisiahton
Format: Student Project
Language:English
Published: 2007
Subjects:
Marketing
Online Access:https://ir.uitm.edu.my/id/eprint/102713/1/102713.pdf
https://ir.uitm.edu.my/id/eprint/102713/
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spelling my.uitm.ir.1027132024-09-29T07:09:11Z https://ir.uitm.edu.my/id/eprint/102713/ Evaluative study on the effectiveness of promotional tools in Sabah Credit Corporation / Alisiahton Junardi Junardi, Alisiahton Marketing This study is conducted for the purposes to identify the level of the effectiveness of existing promotional tools and to identify the most effective way in promoting Sabah Credit Corporation's products. Besides that, the other objective is to suggest several strategies on how to improve its promotion strategies and attract new markets. This promotion effectiveness is depending on four promotional tools in Sabah Credit Corporation, which include word-of-mouth communication, brochure, website and exhibition. In this study, the measurements are used to identify the effectiveness level of each promotional tool. There are divided into two groups: rank 1 and 2 considered effective promotional tools while rank 3 and 4 are considered less effective. Overall, the results or analysis showed that this study had achieved the objectives of the research. Based on the findings and analysis, word-of mouth communication and brochure are effective promotional tools while website and exhibition are less effective. Hence, the most effective way in promoting the products (financial loans) are obviously word-of mouth communication and brochure Apart from that, there are several recommendations had suggested by some of the respondents in order to improve the promotion strategies of Sabah Credit Corporation. 2007 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/102713/1/102713.pdf Evaluative study on the effectiveness of promotional tools in Sabah Credit Corporation / Alisiahton Junardi. (2007) [Student Project] (Submitted)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Marketing
spellingShingle Marketing
Junardi, Alisiahton
Evaluative study on the effectiveness of promotional tools in Sabah Credit Corporation / Alisiahton Junardi
description This study is conducted for the purposes to identify the level of the effectiveness of existing promotional tools and to identify the most effective way in promoting Sabah Credit Corporation's products. Besides that, the other objective is to suggest several strategies on how to improve its promotion strategies and attract new markets. This promotion effectiveness is depending on four promotional tools in Sabah Credit Corporation, which include word-of-mouth communication, brochure, website and exhibition. In this study, the measurements are used to identify the effectiveness level of each promotional tool. There are divided into two groups: rank 1 and 2 considered effective promotional tools while rank 3 and 4 are considered less effective. Overall, the results or analysis showed that this study had achieved the objectives of the research. Based on the findings and analysis, word-of mouth communication and brochure are effective promotional tools while website and exhibition are less effective. Hence, the most effective way in promoting the products (financial loans) are obviously word-of mouth communication and brochure Apart from that, there are several recommendations had suggested by some of the respondents in order to improve the promotion strategies of Sabah Credit Corporation.
format Student Project
author Junardi, Alisiahton
author_facet Junardi, Alisiahton
author_sort Junardi, Alisiahton
title Evaluative study on the effectiveness of promotional tools in Sabah Credit Corporation / Alisiahton Junardi
title_short Evaluative study on the effectiveness of promotional tools in Sabah Credit Corporation / Alisiahton Junardi
title_full Evaluative study on the effectiveness of promotional tools in Sabah Credit Corporation / Alisiahton Junardi
title_fullStr Evaluative study on the effectiveness of promotional tools in Sabah Credit Corporation / Alisiahton Junardi
title_full_unstemmed Evaluative study on the effectiveness of promotional tools in Sabah Credit Corporation / Alisiahton Junardi
title_sort evaluative study on the effectiveness of promotional tools in sabah credit corporation / alisiahton junardi
publishDate 2007
url https://ir.uitm.edu.my/id/eprint/102713/1/102713.pdf
https://ir.uitm.edu.my/id/eprint/102713/
_version_ 1811598355031130112
score 13.211869

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