Cover Image

A study on consumer buying decision toward mushroom marketed by Korporasi Pembangunan Desa (KPD) Sabah / Faisal Madzin

This research is a study on the consumer buying decision towards mushroom produced by Korporasi Pembangunan Desa (KPD) Sabah. The aim of this research is to determine the level of consumer buying decision towards mushroom based on the respondent profile and to get feedback and opinion from the consu...

Full description

Saved in:
Bibliographic Details
Main Author: Madzin, Faisal
Format: Student Project
Language:English
Published: 2006
Subjects:
Agricultural economics
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:https://ir.uitm.edu.my/id/eprint/102511/1/102511.pdf
https://ir.uitm.edu.my/id/eprint/102511/
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.uitm.ir.102511
record_format eprints
spelling my.uitm.ir.1025112024-09-30T02:17:59Z https://ir.uitm.edu.my/id/eprint/102511/ A study on consumer buying decision toward mushroom marketed by Korporasi Pembangunan Desa (KPD) Sabah / Faisal Madzin Madzin, Faisal Agricultural economics Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling This research is a study on the consumer buying decision towards mushroom produced by Korporasi Pembangunan Desa (KPD) Sabah. The aim of this research is to determine the level of consumer buying decision towards mushroom based on the respondent profile and to get feedback and opinion from the consumers about the mushroom marketed by KPD. Based on the overall summary, it means that KPD must get more information in such a way to understand what the buyers want if they buy mushrooms in order to satisfy and create customer value. As a company has only a brief window of opportunity, KPD must understand that certain factors can facilitate or inhibit the product introduction process. Complexity tends to slow the process of launching and requires greater attention to at least promotional strategy to ensure that the intricacies of the product are understood and appreciated. If the firm can communicate a district relative advantage, diffusion will be facilitated. Compatibility with existing attitudes and values also accelerates new product. Clearly, a firm engaging in marketing cannot afford to ignore the impact of these factors on their marketing strategy. As a result the output of research will provide the necessary information to the management and it is recommended for the organization to take concern on the consumer buying decision toward mushroom. It can be a major key to achieve the organizational objectives and to lead them into the right direction and also for future requirement. 2006 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/102511/1/102511.pdf A study on consumer buying decision toward mushroom marketed by Korporasi Pembangunan Desa (KPD) Sabah / Faisal Madzin. (2006) [Student Project] (Submitted)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Agricultural economics
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
spellingShingle Agricultural economics
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Madzin, Faisal
A study on consumer buying decision toward mushroom marketed by Korporasi Pembangunan Desa (KPD) Sabah / Faisal Madzin
description This research is a study on the consumer buying decision towards mushroom produced by Korporasi Pembangunan Desa (KPD) Sabah. The aim of this research is to determine the level of consumer buying decision towards mushroom based on the respondent profile and to get feedback and opinion from the consumers about the mushroom marketed by KPD. Based on the overall summary, it means that KPD must get more information in such a way to understand what the buyers want if they buy mushrooms in order to satisfy and create customer value. As a company has only a brief window of opportunity, KPD must understand that certain factors can facilitate or inhibit the product introduction process. Complexity tends to slow the process of launching and requires greater attention to at least promotional strategy to ensure that the intricacies of the product are understood and appreciated. If the firm can communicate a district relative advantage, diffusion will be facilitated. Compatibility with existing attitudes and values also accelerates new product. Clearly, a firm engaging in marketing cannot afford to ignore the impact of these factors on their marketing strategy. As a result the output of research will provide the necessary information to the management and it is recommended for the organization to take concern on the consumer buying decision toward mushroom. It can be a major key to achieve the organizational objectives and to lead them into the right direction and also for future requirement.
format Student Project
author Madzin, Faisal
author_facet Madzin, Faisal
author_sort Madzin, Faisal
title A study on consumer buying decision toward mushroom marketed by Korporasi Pembangunan Desa (KPD) Sabah / Faisal Madzin
title_short A study on consumer buying decision toward mushroom marketed by Korporasi Pembangunan Desa (KPD) Sabah / Faisal Madzin
title_full A study on consumer buying decision toward mushroom marketed by Korporasi Pembangunan Desa (KPD) Sabah / Faisal Madzin
title_fullStr A study on consumer buying decision toward mushroom marketed by Korporasi Pembangunan Desa (KPD) Sabah / Faisal Madzin
title_full_unstemmed A study on consumer buying decision toward mushroom marketed by Korporasi Pembangunan Desa (KPD) Sabah / Faisal Madzin
title_sort study on consumer buying decision toward mushroom marketed by korporasi pembangunan desa (kpd) sabah / faisal madzin
publishDate 2006
url https://ir.uitm.edu.my/id/eprint/102511/1/102511.pdf
https://ir.uitm.edu.my/id/eprint/102511/
_version_ 1811598350772862976
score 13.211869

Similar Items