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A study on customer level of satisfaction towards Daya Mara Cafe in Universiti Teknologi MARA Cawangan Sabah / Rohami Lassim

This Project Paper is made as a final requirement for final year students of Bachelor of Business Administration (Hons) Marketing. Whole of this project paper is consisting of five main chapters that is (1) Introduction, (2) Literature Reviews, (3) Research Methodology, (4) Analysis and Interpretati...

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Bibliographic Details
Main Author: Lassim, Rohami
Format: Student Project
Language:English
Published: 2006
Subjects:
Consumer satisfaction
Customer services. Customer relations
Online Access:https://ir.uitm.edu.my/id/eprint/102500/1/102500.pdf
https://ir.uitm.edu.my/id/eprint/102500/
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spelling my.uitm.ir.1025002024-09-30T02:16:18Z https://ir.uitm.edu.my/id/eprint/102500/ A study on customer level of satisfaction towards Daya Mara Cafe in Universiti Teknologi MARA Cawangan Sabah / Rohami Lassim Lassim, Rohami Consumer satisfaction Customer services. Customer relations This Project Paper is made as a final requirement for final year students of Bachelor of Business Administration (Hons) Marketing. Whole of this project paper is consisting of five main chapters that is (1) Introduction, (2) Literature Reviews, (3) Research Methodology, (4) Analysis and Interpretation of Data, and (5) Conclusions and Recommendations. The objectives of this study is to identify what the cafe have done to make their customer satisfy, what is the level of customers satisfaction towards DAYA MARA CAFE and exploring new mechanism as recommendations to keep their customer satisfy. There are some relevant literature review available in an also the research methodology that have guide the researcher in searching for respondents data and information. In addition, based on the finding and analysis discussion of this study, at the end of these chapter there are the conclusion and some recommendation as a mechanism to improve the customers level of satisfactions. 2006 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/102500/1/102500.pdf A study on customer level of satisfaction towards Daya Mara Cafe in Universiti Teknologi MARA Cawangan Sabah / Rohami Lassim. (2006) [Student Project] (Submitted)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Consumer satisfaction
Customer services. Customer relations
spellingShingle Consumer satisfaction
Customer services. Customer relations
Lassim, Rohami
A study on customer level of satisfaction towards Daya Mara Cafe in Universiti Teknologi MARA Cawangan Sabah / Rohami Lassim
description This Project Paper is made as a final requirement for final year students of Bachelor of Business Administration (Hons) Marketing. Whole of this project paper is consisting of five main chapters that is (1) Introduction, (2) Literature Reviews, (3) Research Methodology, (4) Analysis and Interpretation of Data, and (5) Conclusions and Recommendations. The objectives of this study is to identify what the cafe have done to make their customer satisfy, what is the level of customers satisfaction towards DAYA MARA CAFE and exploring new mechanism as recommendations to keep their customer satisfy. There are some relevant literature review available in an also the research methodology that have guide the researcher in searching for respondents data and information. In addition, based on the finding and analysis discussion of this study, at the end of these chapter there are the conclusion and some recommendation as a mechanism to improve the customers level of satisfactions.
format Student Project
author Lassim, Rohami
author_facet Lassim, Rohami
author_sort Lassim, Rohami
title A study on customer level of satisfaction towards Daya Mara Cafe in Universiti Teknologi MARA Cawangan Sabah / Rohami Lassim
title_short A study on customer level of satisfaction towards Daya Mara Cafe in Universiti Teknologi MARA Cawangan Sabah / Rohami Lassim
title_full A study on customer level of satisfaction towards Daya Mara Cafe in Universiti Teknologi MARA Cawangan Sabah / Rohami Lassim
title_fullStr A study on customer level of satisfaction towards Daya Mara Cafe in Universiti Teknologi MARA Cawangan Sabah / Rohami Lassim
title_full_unstemmed A study on customer level of satisfaction towards Daya Mara Cafe in Universiti Teknologi MARA Cawangan Sabah / Rohami Lassim
title_sort study on customer level of satisfaction towards daya mara cafe in universiti teknologi mara cawangan sabah / rohami lassim
publishDate 2006
url https://ir.uitm.edu.my/id/eprint/102500/1/102500.pdf
https://ir.uitm.edu.my/id/eprint/102500/
_version_ 1811598349227261952
score 13.211869

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