Kohi bar / Muhammad Adib Hakimi Abdullah
The “Kohi Bar” project introduces a Japanese-themed coffee and bar concept designed to offer a peaceful and culturally rich experience. By blending traditional Japanese styles with modern design, the project creates a unique brand that captures the calm beauty of Japan. The packaging features vibran...
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| Format: | Book Section |
| Language: | English |
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Universiti Teknologi MARA, Kedah
2024
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| Online Access: | https://ir.uitm.edu.my/id/eprint/102467/1/102467.pdf https://ir.uitm.edu.my/id/eprint/102467/ |
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| Summary: | The “Kohi Bar” project introduces a Japanese-themed coffee and bar concept designed to offer a peaceful and culturally rich experience. By blending traditional Japanese styles with modern design, the project creates a unique brand that captures the calm beauty of Japan. The packaging features vibrant yet simple designs with bold, clear lettering, reflecting the elegance of Japanese art. Each element of the packaging is meticulously crafted to evoke a sense of tranquility and authenticity, making the experience of enjoying the coffee as soothing as a visit to a Japanese garden. The tagline “ A Sip of Japan’s Serenity”, clearly communicate the project’s goal: to give customers a relaxing and enriching experience with every cup of coffee. The aims is to transport customers to a serene, Japanese-inspired environment, offering them a brief escape from their daily routines. This carefully thought-out concept not only highlights the aesthetic appeal but also emphasize the soothing and calm nature that the brand wants to impart to its customers. A wide range of promotional materials has been created to keep the brand message consistent and visible. These include outdoor ads, digital marketing content, and branded items, all designed to highlight the cultural theme and attract a broad audience. The visuals are inspired by famous Japanese images like cherry blossoms, Mount Fuji, and traditional wave patterns, adding a touch of Japanese culture to the brand, The project also uses a modern marketing methods, such as social media and mobile apps, to connect with customers and build a strong online presence. This approach ensures that the Kohi Bar stand out and connect with people on a deeper level. Overall, Kohi Bar project blends cultural heritage with modern branding to create unique and memorable coffee experience, inviting customers to enjoy “ A Sip of Japan’s Serenity” in every sip of the drink. |
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