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A study on the role of accounting information in business strategic planning of Malaysian hotel industry / Raziah Bi Mohamed Sadique

This research looked into the role of accounting information in assisting the formulation of strategic business planning. In particular this research tries to understand how the Malaysian Hotel Industry utilizes the accounting information when formulating its business strategy. The issue of survivin...

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Main Author: Mohamed Sadique, Raziah Bi
Format: Thesis
Language:English
Published: 2000
Online Access:https://ir.uitm.edu.my/id/eprint/102344/1/102344.pdf
https://ir.uitm.edu.my/id/eprint/102344/
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spelling my.uitm.ir.1023442024-09-28T22:53:08Z https://ir.uitm.edu.my/id/eprint/102344/ A study on the role of accounting information in business strategic planning of Malaysian hotel industry / Raziah Bi Mohamed Sadique Mohamed Sadique, Raziah Bi This research looked into the role of accounting information in assisting the formulation of strategic business planning. In particular this research tries to understand how the Malaysian Hotel Industry utilizes the accounting information when formulating its business strategy. The issue of surviving in the new and competitive business environment was the main force that has increased the need for strategic planning. The Malaysian economic downturn has been the survival test for all business organizations. Those who plan their business strategy properly managed to survive during the crisis. The crisis also portrays that many hotels face problems in maintaining their operation. Thus, this research was carried out to look into the role of accounting information in business strategic planning and how this affects the company's financial performance. Using selected accounting and non-accounting information as the variables, respondents were asked to identify one of the three business strategies being adopted by their hotel. Once the strategic type was isolated, the current study identified the accounting information system used by the hotels when formulating their strategy. The questionnaire survey method was adopted in the process of gathering data. Performance indicators such as return on capital (ROC), return on asset (ROA) and growth of sales were used in this research. This research also looked into the potential relationship between accounting information, strategy adopted and financial performance. 2000 Thesis NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/102344/1/102344.pdf A study on the role of accounting information in business strategic planning of Malaysian hotel industry / Raziah Bi Mohamed Sadique. (2000) Masters thesis, thesis, Universiti Teknologi MARA (UiTM). <http://terminalib.uitm.edu.my/102344.pdf>
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
description This research looked into the role of accounting information in assisting the formulation of strategic business planning. In particular this research tries to understand how the Malaysian Hotel Industry utilizes the accounting information when formulating its business strategy. The issue of surviving in the new and competitive business environment was the main force that has increased the need for strategic planning. The Malaysian economic downturn has been the survival test for all business organizations. Those who plan their business strategy properly managed to survive during the crisis. The crisis also portrays that many hotels face problems in maintaining their operation. Thus, this research was carried out to look into the role of accounting information in business strategic planning and how this affects the company's financial performance. Using selected accounting and non-accounting information as the variables, respondents were asked to identify one of the three business strategies being adopted by their hotel. Once the strategic type was isolated, the current study identified the accounting information system used by the hotels when formulating their strategy. The questionnaire survey method was adopted in the process of gathering data. Performance indicators such as return on capital (ROC), return on asset (ROA) and growth of sales were used in this research. This research also looked into the potential relationship between accounting information, strategy adopted and financial performance.
format Thesis
author Mohamed Sadique, Raziah Bi
spellingShingle Mohamed Sadique, Raziah Bi
A study on the role of accounting information in business strategic planning of Malaysian hotel industry / Raziah Bi Mohamed Sadique
author_facet Mohamed Sadique, Raziah Bi
author_sort Mohamed Sadique, Raziah Bi
title A study on the role of accounting information in business strategic planning of Malaysian hotel industry / Raziah Bi Mohamed Sadique
title_short A study on the role of accounting information in business strategic planning of Malaysian hotel industry / Raziah Bi Mohamed Sadique
title_full A study on the role of accounting information in business strategic planning of Malaysian hotel industry / Raziah Bi Mohamed Sadique
title_fullStr A study on the role of accounting information in business strategic planning of Malaysian hotel industry / Raziah Bi Mohamed Sadique
title_full_unstemmed A study on the role of accounting information in business strategic planning of Malaysian hotel industry / Raziah Bi Mohamed Sadique
title_sort study on the role of accounting information in business strategic planning of malaysian hotel industry / raziah bi mohamed sadique
publishDate 2000
url https://ir.uitm.edu.my/id/eprint/102344/1/102344.pdf
https://ir.uitm.edu.my/id/eprint/102344/
_version_ 1811598280527708160
score 13.211869

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