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Digital revolution: AI TV presenters transforming broadcasting industry / Fakrulnizam Jafri

Artificial Intelligence (AI) has penetrated numerous industries, including television broadcasting. The advent of AI TV presenters, also referred to as virtual hosts or digital personalities, signifies a notable transformation in the way content is disseminated and consumed. These computer-generated...

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Main Author: Jafri, Fakrulnizam
Format: Monograph
Language:English
Published: Universiti Teknologi MARA, Negeri Sembilan 2024
Subjects:
Collections of general literature
Online Access:https://ir.uitm.edu.my/id/eprint/102250/1/102250.pdf
https://ir.uitm.edu.my/id/eprint/102250/
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spelling my.uitm.ir.1022502024-09-23T15:56:18Z https://ir.uitm.edu.my/id/eprint/102250/ Digital revolution: AI TV presenters transforming broadcasting industry / Fakrulnizam Jafri Jafri, Fakrulnizam Collections of general literature Artificial Intelligence (AI) has penetrated numerous industries, including television broadcasting. The advent of AI TV presenters, also referred to as virtual hosts or digital personalities, signifies a notable transformation in the way content is disseminated and consumed. These computer-generated characters are transforming the broadcasting industry by providing distinct benefits and possibilities. Recently, the AI TV presenters continued to be the most innovative transformations in the media industry in countries such as China, Russia, and Abu Dhabi. The increasing demand for AI TV news anchors suggests that their presentations are more cost-effective, efficient, and accurate. In addition, the AI news anchors’ gender, accent, and appearance significantly influence the viewers’ experience during live news broadcasting (Lyu, X., Ramasamy, S., & Ying, F.: 2024). AI TV presenters are developed using advanced algorithms and technology, allowing them to imitate human voice and behaviour with exceptional realism. These virtual hosts serve a wide range of audiences and content types, giving news updates and hosting entertainment shows. Due to their digital nature, these entities may be extensively customised, ranging from their physical appearance to their psychological attributes, making them very adaptable resources for broadcasters. Universiti Teknologi MARA, Negeri Sembilan 2024 Monograph NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/102250/1/102250.pdf Digital revolution: AI TV presenters transforming broadcasting industry / Fakrulnizam Jafri. (2024) Bulletin. Universiti Teknologi MARA, Negeri Sembilan.
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Collections of general literature
spellingShingle Collections of general literature
Jafri, Fakrulnizam
Digital revolution: AI TV presenters transforming broadcasting industry / Fakrulnizam Jafri
description Artificial Intelligence (AI) has penetrated numerous industries, including television broadcasting. The advent of AI TV presenters, also referred to as virtual hosts or digital personalities, signifies a notable transformation in the way content is disseminated and consumed. These computer-generated characters are transforming the broadcasting industry by providing distinct benefits and possibilities. Recently, the AI TV presenters continued to be the most innovative transformations in the media industry in countries such as China, Russia, and Abu Dhabi. The increasing demand for AI TV news anchors suggests that their presentations are more cost-effective, efficient, and accurate. In addition, the AI news anchors’ gender, accent, and appearance significantly influence the viewers’ experience during live news broadcasting (Lyu, X., Ramasamy, S., & Ying, F.: 2024). AI TV presenters are developed using advanced algorithms and technology, allowing them to imitate human voice and behaviour with exceptional realism. These virtual hosts serve a wide range of audiences and content types, giving news updates and hosting entertainment shows. Due to their digital nature, these entities may be extensively customised, ranging from their physical appearance to their psychological attributes, making them very adaptable resources for broadcasters.
format Monograph
author Jafri, Fakrulnizam
author_facet Jafri, Fakrulnizam
author_sort Jafri, Fakrulnizam
title Digital revolution: AI TV presenters transforming broadcasting industry / Fakrulnizam Jafri
title_short Digital revolution: AI TV presenters transforming broadcasting industry / Fakrulnizam Jafri
title_full Digital revolution: AI TV presenters transforming broadcasting industry / Fakrulnizam Jafri
title_fullStr Digital revolution: AI TV presenters transforming broadcasting industry / Fakrulnizam Jafri
title_full_unstemmed Digital revolution: AI TV presenters transforming broadcasting industry / Fakrulnizam Jafri
title_sort digital revolution: ai tv presenters transforming broadcasting industry / fakrulnizam jafri
publisher Universiti Teknologi MARA, Negeri Sembilan
publishDate 2024
url https://ir.uitm.edu.my/id/eprint/102250/1/102250.pdf
https://ir.uitm.edu.my/id/eprint/102250/
_version_ 1811598275247079424
score 13.211869

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