Analyzing irrational purchase decision on aesthetic packaging: the moderating role of emotional appeal / Geetha Muthusamy, Roszi Naszariah Nasni Naseri and Wan Kalthom Yahya
This conceptual paper examines how aesthetic packaging affects the purchase decisions of cosmetic products through the Theory of Planned Behavior (TPB) model, irrational factors. The TPB model, comprising Attitude, Subjective Norms, and Perceived Behavioral Control, serves as the analytical framewor...
保存先:
| 主要な著者: | , , |
|---|---|
| フォーマット: | 論文 |
| 言語: | English |
| 出版事項: |
Faculty of Art and Design
2024
|
| 主題: | |
| オンライン･アクセス: | https://ir.uitm.edu.my/id/eprint/102067/1/102067.pdf https://ir.uitm.edu.my/id/eprint/102067/ https://journal.uitm.edu.my/ojs/index.php/IJAD/issue/view/134 |
| タグ: |
タグ追加
タグなし, このレコードへの初めてのタグを付けませんか!
|