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CocoLab / Nur Aida Shafiza Zakaria ... [et al.]

CocoLab, a forward-thinking company in the confectionery industry, recognizes the urgent need to address the environmental challenges posed by the improper disposal of coconut dregs, a byproduct of coconut processing. This waste contributes to both resource depletion and ecological damage. In respon...

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Main Authors: Zakaria, Nur Aida Shafiza, Hassim, Nur Syuhadah, Rasid, Siti Aishah, Radzuan, Nur'saffiya Edriana, Mohd Ishadi, Nur Aqilah
Format: Entrepreneurship Project
Language:English
Published: 2023
Subjects:
Business education
Business
Online Access:https://ir.uitm.edu.my/id/eprint/101684/1/101684.pdf
https://ir.uitm.edu.my/id/eprint/101684/
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spelling my.uitm.ir.1016842024-09-25T08:42:56Z https://ir.uitm.edu.my/id/eprint/101684/ CocoLab / Nur Aida Shafiza Zakaria ... [et al.] Zakaria, Nur Aida Shafiza Hassim, Nur Syuhadah Rasid, Siti Aishah Radzuan, Nur'saffiya Edriana Mohd Ishadi, Nur Aqilah Business education Business CocoLab, a forward-thinking company in the confectionery industry, recognizes the urgent need to address the environmental challenges posed by the improper disposal of coconut dregs, a byproduct of coconut processing. This waste contributes to both resource depletion and ecological damage. In response to this issue, CocoLab proposes a sustainable solution by repurposing coconut dregs into a new line of confectionery products—CocoCloud Bites, a nougat with added dried coconut dregs. The disposal of coconut dregs presents a dual environmental problem with resource waste and ecological damage. The lack of effective waste management exacerbates these issues. CocoLab identifies an opportunity to turn this agricultural residue into value-added nougat products, addressing environmental concerns and diversifying the product range. CocoLab conducts extensive research, exploring various sources such as journals and news articles to understand the environmental impact of food waste. The coconut industry's integral role in Malaysia motivates the exploration of innovative uses for its byproducts. Online surveys are employed to gather consumer feedback and preferences, ensuring alignment with market demands. Observations reveal the underutilization of coconut dregs, often discarded despite their potential. CocoLab seizes this opportunity to introduce dried coconut dregs as a primary ingredient in CocoCloud Bites, aligning with the company's commitment to sustainable practices and waste reduction. A comprehensive market survey explores existing nougat varieties on e-commerce platforms, identifying a gap for a nougat product containing coconut residue. CocoLab targets teenagers and adults, emphasizing the product's convenience, nutritional benefits, and affordability for on-the-go consumption. CocoLab follows a structured NPD process, starting with idea generation and research. Idea screening involves the careful selection of nougat as the product to be reformulated, incorporating coconut dregs to cater to Malaysian taste preferences and reduce waste. In conclusion, CocoLab's innovative approach to repurposing coconut dregs not only addresses environmental concerns but also taps into market trends, offering consumers a unique and sustainable confectionery option. CocoCloud Bites, with its diverse flavours and sizes, is positioned to capture the market's attention and contribute to the company's growth while promoting environmental sustainability. 2023 Entrepreneurship Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/101684/1/101684.pdf CocoLab / Nur Aida Shafiza Zakaria ... [et al.]. (2023) [Entrepreneurship Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Business education
Business
spellingShingle Business education
Business
Zakaria, Nur Aida Shafiza
Hassim, Nur Syuhadah
Rasid, Siti Aishah
Radzuan, Nur'saffiya Edriana
Mohd Ishadi, Nur Aqilah
CocoLab / Nur Aida Shafiza Zakaria ... [et al.]
description CocoLab, a forward-thinking company in the confectionery industry, recognizes the urgent need to address the environmental challenges posed by the improper disposal of coconut dregs, a byproduct of coconut processing. This waste contributes to both resource depletion and ecological damage. In response to this issue, CocoLab proposes a sustainable solution by repurposing coconut dregs into a new line of confectionery products—CocoCloud Bites, a nougat with added dried coconut dregs. The disposal of coconut dregs presents a dual environmental problem with resource waste and ecological damage. The lack of effective waste management exacerbates these issues. CocoLab identifies an opportunity to turn this agricultural residue into value-added nougat products, addressing environmental concerns and diversifying the product range. CocoLab conducts extensive research, exploring various sources such as journals and news articles to understand the environmental impact of food waste. The coconut industry's integral role in Malaysia motivates the exploration of innovative uses for its byproducts. Online surveys are employed to gather consumer feedback and preferences, ensuring alignment with market demands. Observations reveal the underutilization of coconut dregs, often discarded despite their potential. CocoLab seizes this opportunity to introduce dried coconut dregs as a primary ingredient in CocoCloud Bites, aligning with the company's commitment to sustainable practices and waste reduction. A comprehensive market survey explores existing nougat varieties on e-commerce platforms, identifying a gap for a nougat product containing coconut residue. CocoLab targets teenagers and adults, emphasizing the product's convenience, nutritional benefits, and affordability for on-the-go consumption. CocoLab follows a structured NPD process, starting with idea generation and research. Idea screening involves the careful selection of nougat as the product to be reformulated, incorporating coconut dregs to cater to Malaysian taste preferences and reduce waste. In conclusion, CocoLab's innovative approach to repurposing coconut dregs not only addresses environmental concerns but also taps into market trends, offering consumers a unique and sustainable confectionery option. CocoCloud Bites, with its diverse flavours and sizes, is positioned to capture the market's attention and contribute to the company's growth while promoting environmental sustainability.
format Entrepreneurship Project
author Zakaria, Nur Aida Shafiza
Hassim, Nur Syuhadah
Rasid, Siti Aishah
Radzuan, Nur'saffiya Edriana
Mohd Ishadi, Nur Aqilah
author_facet Zakaria, Nur Aida Shafiza
Hassim, Nur Syuhadah
Rasid, Siti Aishah
Radzuan, Nur'saffiya Edriana
Mohd Ishadi, Nur Aqilah
author_sort Zakaria, Nur Aida Shafiza
title CocoLab / Nur Aida Shafiza Zakaria ... [et al.]
title_short CocoLab / Nur Aida Shafiza Zakaria ... [et al.]
title_full CocoLab / Nur Aida Shafiza Zakaria ... [et al.]
title_fullStr CocoLab / Nur Aida Shafiza Zakaria ... [et al.]
title_full_unstemmed CocoLab / Nur Aida Shafiza Zakaria ... [et al.]
title_sort cocolab / nur aida shafiza zakaria ... [et al.]
publishDate 2023
url https://ir.uitm.edu.my/id/eprint/101684/1/101684.pdf
https://ir.uitm.edu.my/id/eprint/101684/
_version_ 1811598236783214592
score 13.211869

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