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Castanea bra / Nuramirah Megat Adnan ... [et al.]

The Castanea Bra is a technologically advanced innovation in intimate wear which is a bra that redefines design and comfort. This report discusses its development, addressing customer issues ranging from itching to breathability. The Castanea Bra, motivated by discomfort, is a ground-breaking soluti...

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Main Authors: Megat Adnan, Nuramirah, Abd Hamid, Hamimah, Iree, Cheryl, Mohamad Khatta, Alya Qistina, Zulkifly, Nur Nashwa, Amran, Nur Ain Humaira
Format: Entrepreneurship Project
Language:English
Published: 2023
Subjects:
Business education
Business
Online Access:https://ir.uitm.edu.my/id/eprint/101680/1/101680.pdf
https://ir.uitm.edu.my/id/eprint/101680/
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id my.uitm.ir.101680
record_format eprints
spelling my.uitm.ir.1016802024-09-25T08:37:39Z https://ir.uitm.edu.my/id/eprint/101680/ Castanea bra / Nuramirah Megat Adnan ... [et al.] Megat Adnan, Nuramirah Abd Hamid, Hamimah Iree, Cheryl Mohamad Khatta, Alya Qistina Zulkifly, Nur Nashwa Amran, Nur Ain Humaira Business education Business The Castanea Bra is a technologically advanced innovation in intimate wear which is a bra that redefines design and comfort. This report discusses its development, addressing customer issues ranging from itching to breathability. The Castanea Bra, motivated by discomfort, is a ground-breaking solution that combines cooling materials and anti-microbial features. The methodology, which is based on a Consumer Trend Canvas, a Google Form survey, research, and observation, contributes to the evolution of the Malaysian intimate wear industry by aligning with changing customer expectations. Research and development were made systematically to produce a new and innovative product. The final outcome of the design was made by generating ideas during the brainstorming session. All resources were made use to gather all the information regarding the latest design and technology, issues, demands, and others to which they were finally screened out to filter and select the best and promising results. After it was all finalised, sketches of the design and features were made according to the gathered information before choosing the right materials. This innovation focuses primarily on the comfort for the women’s breasts of all sizes so that they can have a great experience upon wearing it daily. Finally, a market survey was made to learn more about our target market and validate our customers’ needs. In addition, concept testing was applied to obtain information and responses from the respondents. Furthermore, a building prototype of the Castanea Bra was sketched, showing the front view, back view, and the inside layer of the bra cup for a detailed look. 2023 Entrepreneurship Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/101680/1/101680.pdf Castanea bra / Nuramirah Megat Adnan ... [et al.]. (2023) [Entrepreneurship Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Business education
Business
spellingShingle Business education
Business
Megat Adnan, Nuramirah
Abd Hamid, Hamimah
Iree, Cheryl
Mohamad Khatta, Alya Qistina
Zulkifly, Nur Nashwa
Amran, Nur Ain Humaira
Castanea bra / Nuramirah Megat Adnan ... [et al.]
description The Castanea Bra is a technologically advanced innovation in intimate wear which is a bra that redefines design and comfort. This report discusses its development, addressing customer issues ranging from itching to breathability. The Castanea Bra, motivated by discomfort, is a ground-breaking solution that combines cooling materials and anti-microbial features. The methodology, which is based on a Consumer Trend Canvas, a Google Form survey, research, and observation, contributes to the evolution of the Malaysian intimate wear industry by aligning with changing customer expectations. Research and development were made systematically to produce a new and innovative product. The final outcome of the design was made by generating ideas during the brainstorming session. All resources were made use to gather all the information regarding the latest design and technology, issues, demands, and others to which they were finally screened out to filter and select the best and promising results. After it was all finalised, sketches of the design and features were made according to the gathered information before choosing the right materials. This innovation focuses primarily on the comfort for the women’s breasts of all sizes so that they can have a great experience upon wearing it daily. Finally, a market survey was made to learn more about our target market and validate our customers’ needs. In addition, concept testing was applied to obtain information and responses from the respondents. Furthermore, a building prototype of the Castanea Bra was sketched, showing the front view, back view, and the inside layer of the bra cup for a detailed look.
format Entrepreneurship Project
author Megat Adnan, Nuramirah
Abd Hamid, Hamimah
Iree, Cheryl
Mohamad Khatta, Alya Qistina
Zulkifly, Nur Nashwa
Amran, Nur Ain Humaira
author_facet Megat Adnan, Nuramirah
Abd Hamid, Hamimah
Iree, Cheryl
Mohamad Khatta, Alya Qistina
Zulkifly, Nur Nashwa
Amran, Nur Ain Humaira
author_sort Megat Adnan, Nuramirah
title Castanea bra / Nuramirah Megat Adnan ... [et al.]
title_short Castanea bra / Nuramirah Megat Adnan ... [et al.]
title_full Castanea bra / Nuramirah Megat Adnan ... [et al.]
title_fullStr Castanea bra / Nuramirah Megat Adnan ... [et al.]
title_full_unstemmed Castanea bra / Nuramirah Megat Adnan ... [et al.]
title_sort castanea bra / nuramirah megat adnan ... [et al.]
publishDate 2023
url https://ir.uitm.edu.my/id/eprint/101680/1/101680.pdf
https://ir.uitm.edu.my/id/eprint/101680/
_version_ 1811598236182380544
score 13.211869

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