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A study of quality service on rubber marketing activity by Tenom area farmer organization / Jafrin @ Julius Kaingud

The major concern of this study is to determine the quality of service provided by Tenom Area Farmer Organization (TAFO) in it rubber marketing section. The problem statement for this research is to identify and determine the factors that will increase or improve the service quality of rubber market...

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Main Author: Kaingud, Jafrin @ Julius
Format: Thesis
Language:English
Published: 2006
Subjects:
Marketing
Online Access:https://ir.uitm.edu.my/id/eprint/101649/1/101649.pdf
https://ir.uitm.edu.my/id/eprint/101649/
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record_format eprints
spelling my.uitm.ir.1016492024-09-10T16:10:47Z https://ir.uitm.edu.my/id/eprint/101649/ A study of quality service on rubber marketing activity by Tenom area farmer organization / Jafrin @ Julius Kaingud Kaingud, Jafrin @ Julius Marketing The major concern of this study is to determine the quality of service provided by Tenom Area Farmer Organization (TAFO) in it rubber marketing section. The problem statement for this research is to identify and determine the factors that will increase or improve the service quality of rubber marketing section of Tenom Area Farmer Organization. In this research, the researcher used the descriptive study by which this kind of study is undertaken in order to be able to describe the characteristics of variable found in the research. It will also focus on the factors that customer prefers to be in high service quality. Based on the result obtained, TAFO will be able to identify the factors that lead to a high service quality. Beside, identifying customer expectation towards the service quality as well as recognizing the barriers that prevent it to give the best service to it customer. The finding from the research study will also help TAFO to determine the particular part that need to be improved in line with the use of the right marketing tools base on the suggestions from the respondents. 2006 Thesis NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/101649/1/101649.pdf A study of quality service on rubber marketing activity by Tenom area farmer organization / Jafrin @ Julius Kaingud. (2006) Degree thesis, thesis, Universiti Teknologi MARA, Sabah.
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Marketing
spellingShingle Marketing
Kaingud, Jafrin @ Julius
A study of quality service on rubber marketing activity by Tenom area farmer organization / Jafrin @ Julius Kaingud
description The major concern of this study is to determine the quality of service provided by Tenom Area Farmer Organization (TAFO) in it rubber marketing section. The problem statement for this research is to identify and determine the factors that will increase or improve the service quality of rubber marketing section of Tenom Area Farmer Organization. In this research, the researcher used the descriptive study by which this kind of study is undertaken in order to be able to describe the characteristics of variable found in the research. It will also focus on the factors that customer prefers to be in high service quality. Based on the result obtained, TAFO will be able to identify the factors that lead to a high service quality. Beside, identifying customer expectation towards the service quality as well as recognizing the barriers that prevent it to give the best service to it customer. The finding from the research study will also help TAFO to determine the particular part that need to be improved in line with the use of the right marketing tools base on the suggestions from the respondents.
format Thesis
author Kaingud, Jafrin @ Julius
author_facet Kaingud, Jafrin @ Julius
author_sort Kaingud, Jafrin @ Julius
title A study of quality service on rubber marketing activity by Tenom area farmer organization / Jafrin @ Julius Kaingud
title_short A study of quality service on rubber marketing activity by Tenom area farmer organization / Jafrin @ Julius Kaingud
title_full A study of quality service on rubber marketing activity by Tenom area farmer organization / Jafrin @ Julius Kaingud
title_fullStr A study of quality service on rubber marketing activity by Tenom area farmer organization / Jafrin @ Julius Kaingud
title_full_unstemmed A study of quality service on rubber marketing activity by Tenom area farmer organization / Jafrin @ Julius Kaingud
title_sort study of quality service on rubber marketing activity by tenom area farmer organization / jafrin @ julius kaingud
publishDate 2006
url https://ir.uitm.edu.my/id/eprint/101649/1/101649.pdf
https://ir.uitm.edu.my/id/eprint/101649/
_version_ 1811598233555697664
score 13.211869

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