A study on customers loyalty of retail banking in UTC Kota Kinabalu / Nur Farieza Mohd Rafik
This study investigates the banking behaviour of retail banking customers in UTC Kota Kinabalu. By collecting a data from a sample of customers of retail banks convenience sampling was adopted for collecting a sample. A researcher conducted a comprehensive profile analysis and factor analysis used f...
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English |
| Published: |
2015
|
| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/101163/1/101163.pdf https://ir.uitm.edu.my/id/eprint/101163/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Be the first to leave a comment!