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Perception towards buying motor insurance in Kota Kinabalu Sabah / Markderron James

The primary concern of this study is to examine the consumer perception towards buying motor insurance in Kota Kinabalu, Sabah. In attempting to study this research, several interrelated questions need to be designed in order to meet with the research objectives (Bertice Berry, 2013). Basically, the...

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Main Author: James, Markderron
Format: Thesis
Language:English
Published: 2013
Subjects:
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Insurance
Online Access:https://ir.uitm.edu.my/id/eprint/100903/1/100903.pdf
https://ir.uitm.edu.my/id/eprint/100903/
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spelling my.uitm.ir.1009032024-09-10T13:02:08Z https://ir.uitm.edu.my/id/eprint/100903/ Perception towards buying motor insurance in Kota Kinabalu Sabah / Markderron James James, Markderron Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Insurance The primary concern of this study is to examine the consumer perception towards buying motor insurance in Kota Kinabalu, Sabah. In attempting to study this research, several interrelated questions need to be designed in order to meet with the research objectives (Bertice Berry, 2013). Basically, the factors of buying motor insurance and the perception of the consumer were used as the research questions. During the research process, there will be a single dependent variable and a set of independent variables. The dependent variable is the Consumer Perception towards buying motor insurance, while the independent variables consist of brand name and image, service and quality, existence of bancassurance and brand loyalty. A descriptive research is conducted to ascertain and will be able to described characteristic of a variable of interest in a situation. For instance the independent variables will influence the perception towards motor insurance. By referring to Uma Sekaran 2003, the goal for descriptive study research is to provide relevant aspects that comprises of individual, organization and other perspective. 2013 Thesis NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/100903/1/100903.pdf Perception towards buying motor insurance in Kota Kinabalu Sabah / Markderron James. (2013) Degree thesis, thesis, Universiti Teknologi MARA, Shah Alam.
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Insurance
spellingShingle Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Insurance
James, Markderron
Perception towards buying motor insurance in Kota Kinabalu Sabah / Markderron James
description The primary concern of this study is to examine the consumer perception towards buying motor insurance in Kota Kinabalu, Sabah. In attempting to study this research, several interrelated questions need to be designed in order to meet with the research objectives (Bertice Berry, 2013). Basically, the factors of buying motor insurance and the perception of the consumer were used as the research questions. During the research process, there will be a single dependent variable and a set of independent variables. The dependent variable is the Consumer Perception towards buying motor insurance, while the independent variables consist of brand name and image, service and quality, existence of bancassurance and brand loyalty. A descriptive research is conducted to ascertain and will be able to described characteristic of a variable of interest in a situation. For instance the independent variables will influence the perception towards motor insurance. By referring to Uma Sekaran 2003, the goal for descriptive study research is to provide relevant aspects that comprises of individual, organization and other perspective.
format Thesis
author James, Markderron
author_facet James, Markderron
author_sort James, Markderron
title Perception towards buying motor insurance in Kota Kinabalu Sabah / Markderron James
title_short Perception towards buying motor insurance in Kota Kinabalu Sabah / Markderron James
title_full Perception towards buying motor insurance in Kota Kinabalu Sabah / Markderron James
title_fullStr Perception towards buying motor insurance in Kota Kinabalu Sabah / Markderron James
title_full_unstemmed Perception towards buying motor insurance in Kota Kinabalu Sabah / Markderron James
title_sort perception towards buying motor insurance in kota kinabalu sabah / markderron james
publishDate 2013
url https://ir.uitm.edu.my/id/eprint/100903/1/100903.pdf
https://ir.uitm.edu.my/id/eprint/100903/
_version_ 1811598182936739840
score 13.211869

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