The readiness of retailers in Malaysia to accept mobile payments as a payment alternative / Nur Syazana Mohd Nasir and Azlyantiny Mohammad
This review paper examines the current state of readiness among retailers in Malaysia to accept mobile payments as a means of payment. The study draws upon academic literature from various disciplines, including marketing, finance, and information systems, to gain comprehensive insights into the fac...
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Universiti Teknologi MARA, Kedah
2024
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my.uitm.ir.1008542024-08-23T18:12:29Z https://ir.uitm.edu.my/id/eprint/100854/ The readiness of retailers in Malaysia to accept mobile payments as a payment alternative / Nur Syazana Mohd Nasir and Azlyantiny Mohammad Mohd Nasir, Nur Syazana Mohammad, Azlyantiny Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Electronic commerce This review paper examines the current state of readiness among retailers in Malaysia to accept mobile payments as a means of payment. The study draws upon academic literature from various disciplines, including marketing, finance, and information systems, to gain comprehensive insights into the factors influencing retailers' adoption of mobile payment technologies. Through the analysis of relevant research articles, this paper identifies the drivers and barriers associated with mobile payment adoption in the Malaysian retail context and discusses the implications for retailers seeking to capitalize on the growing trend of digital payments in the country. Universiti Teknologi MARA, Kedah 2024 Book Section NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/100854/1/100854.pdf The readiness of retailers in Malaysia to accept mobile payments as a payment alternative / Nur Syazana Mohd Nasir and Azlyantiny Mohammad. (2024) In: FBM INSIGHTS. Universiti Teknologi MARA, Kedah, Universiti Teknologi MARA, Kedah, pp. 66-70. ISBN 2716-599X |
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Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Electronic commerce |
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Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Electronic commerce Mohd Nasir, Nur Syazana Mohammad, Azlyantiny The readiness of retailers in Malaysia to accept mobile payments as a payment alternative / Nur Syazana Mohd Nasir and Azlyantiny Mohammad |
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This review paper examines the current state of readiness among retailers in Malaysia to accept mobile payments as a means of payment. The study draws upon academic literature from various disciplines, including marketing, finance, and information systems, to gain comprehensive insights into the factors influencing retailers' adoption of mobile payment technologies. Through the analysis of relevant research articles, this paper identifies the drivers and barriers associated with mobile payment adoption in the Malaysian retail context and discusses the implications for retailers seeking to capitalize on the growing trend of digital payments in the country. |
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Book Section |
author |
Mohd Nasir, Nur Syazana Mohammad, Azlyantiny |
author_facet |
Mohd Nasir, Nur Syazana Mohammad, Azlyantiny |
author_sort |
Mohd Nasir, Nur Syazana |
title |
The readiness of retailers in Malaysia to accept mobile payments as a payment alternative / Nur Syazana Mohd Nasir and Azlyantiny Mohammad |
title_short |
The readiness of retailers in Malaysia to accept mobile payments as a payment alternative / Nur Syazana Mohd Nasir and Azlyantiny Mohammad |
title_full |
The readiness of retailers in Malaysia to accept mobile payments as a payment alternative / Nur Syazana Mohd Nasir and Azlyantiny Mohammad |
title_fullStr |
The readiness of retailers in Malaysia to accept mobile payments as a payment alternative / Nur Syazana Mohd Nasir and Azlyantiny Mohammad |
title_full_unstemmed |
The readiness of retailers in Malaysia to accept mobile payments as a payment alternative / Nur Syazana Mohd Nasir and Azlyantiny Mohammad |
title_sort |
readiness of retailers in malaysia to accept mobile payments as a payment alternative / nur syazana mohd nasir and azlyantiny mohammad |
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Universiti Teknologi MARA, Kedah |
publishDate |
2024 |
url |
https://ir.uitm.edu.my/id/eprint/100854/1/100854.pdf https://ir.uitm.edu.my/id/eprint/100854/ |
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1808976130040922112 |
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13.211869 |