The readiness of retailers in Malaysia to accept mobile payments as a payment alternative / Nur Syazana Mohd Nasir and Azlyantiny Mohammad

This review paper examines the current state of readiness among retailers in Malaysia to accept mobile payments as a means of payment. The study draws upon academic literature from various disciplines, including marketing, finance, and information systems, to gain comprehensive insights into the fac...

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Main Authors: Mohd Nasir, Nur Syazana, Mohammad, Azlyantiny
Format: Book Section
Language:English
Published: Universiti Teknologi MARA, Kedah 2024
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/100854/1/100854.pdf
https://ir.uitm.edu.my/id/eprint/100854/
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spelling my.uitm.ir.1008542024-08-23T18:12:29Z https://ir.uitm.edu.my/id/eprint/100854/ The readiness of retailers in Malaysia to accept mobile payments as a payment alternative / Nur Syazana Mohd Nasir and Azlyantiny Mohammad Mohd Nasir, Nur Syazana Mohammad, Azlyantiny Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Electronic commerce This review paper examines the current state of readiness among retailers in Malaysia to accept mobile payments as a means of payment. The study draws upon academic literature from various disciplines, including marketing, finance, and information systems, to gain comprehensive insights into the factors influencing retailers' adoption of mobile payment technologies. Through the analysis of relevant research articles, this paper identifies the drivers and barriers associated with mobile payment adoption in the Malaysian retail context and discusses the implications for retailers seeking to capitalize on the growing trend of digital payments in the country. Universiti Teknologi MARA, Kedah 2024 Book Section NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/100854/1/100854.pdf The readiness of retailers in Malaysia to accept mobile payments as a payment alternative / Nur Syazana Mohd Nasir and Azlyantiny Mohammad. (2024) In: FBM INSIGHTS. Universiti Teknologi MARA, Kedah, Universiti Teknologi MARA, Kedah, pp. 66-70. ISBN 2716-599X
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Electronic commerce
spellingShingle Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Electronic commerce
Mohd Nasir, Nur Syazana
Mohammad, Azlyantiny
The readiness of retailers in Malaysia to accept mobile payments as a payment alternative / Nur Syazana Mohd Nasir and Azlyantiny Mohammad
description This review paper examines the current state of readiness among retailers in Malaysia to accept mobile payments as a means of payment. The study draws upon academic literature from various disciplines, including marketing, finance, and information systems, to gain comprehensive insights into the factors influencing retailers' adoption of mobile payment technologies. Through the analysis of relevant research articles, this paper identifies the drivers and barriers associated with mobile payment adoption in the Malaysian retail context and discusses the implications for retailers seeking to capitalize on the growing trend of digital payments in the country.
format Book Section
author Mohd Nasir, Nur Syazana
Mohammad, Azlyantiny
author_facet Mohd Nasir, Nur Syazana
Mohammad, Azlyantiny
author_sort Mohd Nasir, Nur Syazana
title The readiness of retailers in Malaysia to accept mobile payments as a payment alternative / Nur Syazana Mohd Nasir and Azlyantiny Mohammad
title_short The readiness of retailers in Malaysia to accept mobile payments as a payment alternative / Nur Syazana Mohd Nasir and Azlyantiny Mohammad
title_full The readiness of retailers in Malaysia to accept mobile payments as a payment alternative / Nur Syazana Mohd Nasir and Azlyantiny Mohammad
title_fullStr The readiness of retailers in Malaysia to accept mobile payments as a payment alternative / Nur Syazana Mohd Nasir and Azlyantiny Mohammad
title_full_unstemmed The readiness of retailers in Malaysia to accept mobile payments as a payment alternative / Nur Syazana Mohd Nasir and Azlyantiny Mohammad
title_sort readiness of retailers in malaysia to accept mobile payments as a payment alternative / nur syazana mohd nasir and azlyantiny mohammad
publisher Universiti Teknologi MARA, Kedah
publishDate 2024
url https://ir.uitm.edu.my/id/eprint/100854/1/100854.pdf
https://ir.uitm.edu.my/id/eprint/100854/
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score 13.211869