Determining members’ trust in cooperative: application of value cocreation behavioural scale / Yusman Yacob … [et al.]
Recently there are several numbers of research on value co-creation behaviour that continuously grow in the service marketing literatures. Customer is always a co-creator of value and they play an important role as an active player in value co-creation. In a cooperative context, member of a cooperat...
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| Main Authors: | , , , , , |
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| Format: | Book Section |
| Language: | English |
| Published: |
Bahagian Penyelidikan dan Jaringan Industri, UiTM Melaka
2022
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/100573/1/100573.pdf https://ir.uitm.edu.my/id/eprint/100573/ |
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