Cover Image

A study on factors influencing young working adult in choosing online food delivery services / Nur Farhanah Hazwani Mohamad

The recent changes in nature and the increase in the use of the internet make online food delivery services flourish in the hour of the need. The food industry is always a profitable industry for the manufacturers, suppliers, and users. The main objective of this research is to study the factors inf...

Full description

Saved in:
Bibliographic Details
Main Author: Mohamad, Nur Farhanah Hazwani
Format: Thesis
Language:English
Published: 2020
Subjects:
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:https://ir.uitm.edu.my/id/eprint/100333/1/100333.pdf
https://ir.uitm.edu.my/id/eprint/100333/
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.uitm.ir.100333
record_format eprints
spelling my.uitm.ir.1003332024-08-12T22:38:42Z https://ir.uitm.edu.my/id/eprint/100333/ A study on factors influencing young working adult in choosing online food delivery services / Nur Farhanah Hazwani Mohamad Mohamad, Nur Farhanah Hazwani Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling The recent changes in nature and the increase in the use of the internet make online food delivery services flourish in the hour of the need. The food industry is always a profitable industry for the manufacturers, suppliers, and users. The main objective of this research is to study the factors influencing customers in choosing online food delivery services. This study was done by using secondary studies which are discourse analysis. This research explores five factors influencing customers to choose online food delivery services, which are perceived ease of use, time saving-orientation, convenience motivation, behavioral intention and flexible payments. Many of the young working adults prefer to order from online food delivery services rather than eat at the restaurants due to limited time. Because of their busy lifestyles, online food delivery services become a trend and main priorities. Online food delivery services grow so fast, and it has become a new lifestyle to people since the Movement control order (MCO) because movement is limited and strict Standard operating procedure (SOP) must be followed. From the discussion, all five factors influence customers to choose (OFD), but the greatest factors are time saving-orientation and convenience motivation. Online Food Delivery Services are the good platform to get easier lifestyle and save time. 2020 Thesis NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/100333/1/100333.pdf A study on factors influencing young working adult in choosing online food delivery services / Nur Farhanah Hazwani Mohamad. (2020) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
spellingShingle Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Mohamad, Nur Farhanah Hazwani
A study on factors influencing young working adult in choosing online food delivery services / Nur Farhanah Hazwani Mohamad
description The recent changes in nature and the increase in the use of the internet make online food delivery services flourish in the hour of the need. The food industry is always a profitable industry for the manufacturers, suppliers, and users. The main objective of this research is to study the factors influencing customers in choosing online food delivery services. This study was done by using secondary studies which are discourse analysis. This research explores five factors influencing customers to choose online food delivery services, which are perceived ease of use, time saving-orientation, convenience motivation, behavioral intention and flexible payments. Many of the young working adults prefer to order from online food delivery services rather than eat at the restaurants due to limited time. Because of their busy lifestyles, online food delivery services become a trend and main priorities. Online food delivery services grow so fast, and it has become a new lifestyle to people since the Movement control order (MCO) because movement is limited and strict Standard operating procedure (SOP) must be followed. From the discussion, all five factors influence customers to choose (OFD), but the greatest factors are time saving-orientation and convenience motivation. Online Food Delivery Services are the good platform to get easier lifestyle and save time.
format Thesis
author Mohamad, Nur Farhanah Hazwani
author_facet Mohamad, Nur Farhanah Hazwani
author_sort Mohamad, Nur Farhanah Hazwani
title A study on factors influencing young working adult in choosing online food delivery services / Nur Farhanah Hazwani Mohamad
title_short A study on factors influencing young working adult in choosing online food delivery services / Nur Farhanah Hazwani Mohamad
title_full A study on factors influencing young working adult in choosing online food delivery services / Nur Farhanah Hazwani Mohamad
title_fullStr A study on factors influencing young working adult in choosing online food delivery services / Nur Farhanah Hazwani Mohamad
title_full_unstemmed A study on factors influencing young working adult in choosing online food delivery services / Nur Farhanah Hazwani Mohamad
title_sort study on factors influencing young working adult in choosing online food delivery services / nur farhanah hazwani mohamad
publishDate 2020
url https://ir.uitm.edu.my/id/eprint/100333/1/100333.pdf
https://ir.uitm.edu.my/id/eprint/100333/
_version_ 1808976101619269632
score 13.211869

Similar Items