Cover Image

Factor that influence customer satisfaction towards restaurants in Malaysia / Nur Ain Ayuni Amat Sujangi and Syazwina Salim @ Anam

Restaurants have been having rapid growth since the year of 1765 until today. Due to the modem era, restaurant is improving their system, facilities, and technologies regarding the passage of time. The demand for restaurant is increase year by year because of people nowadays are focusing on their ca...

Full description

Saved in:
Bibliographic Details
Main Authors: Amat Sujangi, Nur Ain Ayuni, Salim @ Anam, Syazwina
Format: Thesis
Language:English
Published: 2021
Subjects:
Consumer satisfaction
Online Access:https://ir.uitm.edu.my/id/eprint/100331/1/100331.pdf
https://ir.uitm.edu.my/id/eprint/100331/
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.uitm.ir.100331
record_format eprints
spelling my.uitm.ir.1003312024-08-12T22:56:29Z https://ir.uitm.edu.my/id/eprint/100331/ Factor that influence customer satisfaction towards restaurants in Malaysia / Nur Ain Ayuni Amat Sujangi and Syazwina Salim @ Anam Amat Sujangi, Nur Ain Ayuni Salim @ Anam, Syazwina Consumer satisfaction Restaurants have been having rapid growth since the year of 1765 until today. Due to the modem era, restaurant is improving their system, facilities, and technologies regarding the passage of time. The demand for restaurant is increase year by year because of people nowadays are focusing on their career and do not have/lack of time to cook for their family at home. Furthermore, the increasing demand from the customer encourages more people to having their own restaurant that served variety of food follow the trend. Despite the rapid growth of the restaurant business, the restaurants in the existing market facing challenges when the market already saturated and the new competitors in food industry expand more and more. In order to have a healthy competition, the restaurateurs need to have strategy on how to make the customers satisfied with their product and services than can attract people to come and revisit their restaurants in future. Therefore, the objective of this study is to identify the factors that influence customer satisfactions towards restaurants in Malaysia and to determine the most influenced factor that led to customer’s satisfaction. The secondary data method used in this study where the data was collected from previous study, websites, and articles. The results show that there are three factors that lead to customer satisfaction which are service quality, price, and restaurant environment. Among these three factors, service quality is the most influenced factor towards customer satisfaction. Customer satisfaction is very important to a restaurant/business where it can lead to increasing the number of customers to the restaurant and increase the sales. The results of this study can help marketers or strategy planners to formulate or develop an appropriate strategy that is able to outdo the competitors. 2021 Thesis NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/100331/1/100331.pdf Factor that influence customer satisfaction towards restaurants in Malaysia / Nur Ain Ayuni Amat Sujangi and Syazwina Salim @ Anam. (2021) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Consumer satisfaction
spellingShingle Consumer satisfaction
Amat Sujangi, Nur Ain Ayuni
Salim @ Anam, Syazwina
Factor that influence customer satisfaction towards restaurants in Malaysia / Nur Ain Ayuni Amat Sujangi and Syazwina Salim @ Anam
description Restaurants have been having rapid growth since the year of 1765 until today. Due to the modem era, restaurant is improving their system, facilities, and technologies regarding the passage of time. The demand for restaurant is increase year by year because of people nowadays are focusing on their career and do not have/lack of time to cook for their family at home. Furthermore, the increasing demand from the customer encourages more people to having their own restaurant that served variety of food follow the trend. Despite the rapid growth of the restaurant business, the restaurants in the existing market facing challenges when the market already saturated and the new competitors in food industry expand more and more. In order to have a healthy competition, the restaurateurs need to have strategy on how to make the customers satisfied with their product and services than can attract people to come and revisit their restaurants in future. Therefore, the objective of this study is to identify the factors that influence customer satisfactions towards restaurants in Malaysia and to determine the most influenced factor that led to customer’s satisfaction. The secondary data method used in this study where the data was collected from previous study, websites, and articles. The results show that there are three factors that lead to customer satisfaction which are service quality, price, and restaurant environment. Among these three factors, service quality is the most influenced factor towards customer satisfaction. Customer satisfaction is very important to a restaurant/business where it can lead to increasing the number of customers to the restaurant and increase the sales. The results of this study can help marketers or strategy planners to formulate or develop an appropriate strategy that is able to outdo the competitors.
format Thesis
author Amat Sujangi, Nur Ain Ayuni
Salim @ Anam, Syazwina
author_facet Amat Sujangi, Nur Ain Ayuni
Salim @ Anam, Syazwina
author_sort Amat Sujangi, Nur Ain Ayuni
title Factor that influence customer satisfaction towards restaurants in Malaysia / Nur Ain Ayuni Amat Sujangi and Syazwina Salim @ Anam
title_short Factor that influence customer satisfaction towards restaurants in Malaysia / Nur Ain Ayuni Amat Sujangi and Syazwina Salim @ Anam
title_full Factor that influence customer satisfaction towards restaurants in Malaysia / Nur Ain Ayuni Amat Sujangi and Syazwina Salim @ Anam
title_fullStr Factor that influence customer satisfaction towards restaurants in Malaysia / Nur Ain Ayuni Amat Sujangi and Syazwina Salim @ Anam
title_full_unstemmed Factor that influence customer satisfaction towards restaurants in Malaysia / Nur Ain Ayuni Amat Sujangi and Syazwina Salim @ Anam
title_sort factor that influence customer satisfaction towards restaurants in malaysia / nur ain ayuni amat sujangi and syazwina salim @ anam
publishDate 2021
url https://ir.uitm.edu.my/id/eprint/100331/1/100331.pdf
https://ir.uitm.edu.my/id/eprint/100331/
_version_ 1808976101468274688
score 13.211869

Similar Items