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Customer perception toward self-service technology at McDonald’s (UiTM Dungun students') / Muhammad Izzul Adam Che Othman and Mohd Nazirul Aniq Mohamed Ecbal

This undergraduate project has been illustrated for university students. The purpose of this study is to gain insight into the perception that university students have of self-serve technology at McDonald’s. The literature from a previous study can assist in filling in the gaps between the title of...

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Main Authors: Che Othman, Muhammad Izzul Adam, Mohamed Ecbal, Mohd Nazirul Aniq
Format: Thesis
Language:English
Published: 2021
Subjects:
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:https://ir.uitm.edu.my/id/eprint/100260/1/100260.pdf
https://ir.uitm.edu.my/id/eprint/100260/
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spelling my.uitm.ir.1002602024-08-18T08:59:28Z https://ir.uitm.edu.my/id/eprint/100260/ Customer perception toward self-service technology at McDonald’s (UiTM Dungun students') / Muhammad Izzul Adam Che Othman and Mohd Nazirul Aniq Mohamed Ecbal Che Othman, Muhammad Izzul Adam Mohamed Ecbal, Mohd Nazirul Aniq Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling This undergraduate project has been illustrated for university students. The purpose of this study is to gain insight into the perception that university students have of self-serve technology at McDonald’s. The literature from a previous study can assist in filling in the gaps between the title of the research and the previous study. The majority of journals and articles originate from reliable and trusted sources and contain appropriate information. Basic approaches were employed to achieve the most accurate outcome. The population and sample size are determined using the tables and formula from the earlier study. Pilot testing will be carried out prior to the actual issue being distributed. A qualitative survey of the questionnaires will be distributed to respondents. The result was analysed by descriptive statistics in terms of descriptive study. The Likert scale is used, with a scale ranging from “strongly agree” to “strongly disagree” on the questions provided. The most important factors that were analysed were the usability of the technology and the layout of the menus. The period and timeframe of this study was 4 to 6 months to complete the entire given chapter. 2021 Thesis NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/100260/1/100260.pdf Customer perception toward self-service technology at McDonald’s (UiTM Dungun students') / Muhammad Izzul Adam Che Othman and Mohd Nazirul Aniq Mohamed Ecbal. (2021) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
spellingShingle Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Che Othman, Muhammad Izzul Adam
Mohamed Ecbal, Mohd Nazirul Aniq
Customer perception toward self-service technology at McDonald’s (UiTM Dungun students') / Muhammad Izzul Adam Che Othman and Mohd Nazirul Aniq Mohamed Ecbal
description This undergraduate project has been illustrated for university students. The purpose of this study is to gain insight into the perception that university students have of self-serve technology at McDonald’s. The literature from a previous study can assist in filling in the gaps between the title of the research and the previous study. The majority of journals and articles originate from reliable and trusted sources and contain appropriate information. Basic approaches were employed to achieve the most accurate outcome. The population and sample size are determined using the tables and formula from the earlier study. Pilot testing will be carried out prior to the actual issue being distributed. A qualitative survey of the questionnaires will be distributed to respondents. The result was analysed by descriptive statistics in terms of descriptive study. The Likert scale is used, with a scale ranging from “strongly agree” to “strongly disagree” on the questions provided. The most important factors that were analysed were the usability of the technology and the layout of the menus. The period and timeframe of this study was 4 to 6 months to complete the entire given chapter.
format Thesis
author Che Othman, Muhammad Izzul Adam
Mohamed Ecbal, Mohd Nazirul Aniq
author_facet Che Othman, Muhammad Izzul Adam
Mohamed Ecbal, Mohd Nazirul Aniq
author_sort Che Othman, Muhammad Izzul Adam
title Customer perception toward self-service technology at McDonald’s (UiTM Dungun students') / Muhammad Izzul Adam Che Othman and Mohd Nazirul Aniq Mohamed Ecbal
title_short Customer perception toward self-service technology at McDonald’s (UiTM Dungun students') / Muhammad Izzul Adam Che Othman and Mohd Nazirul Aniq Mohamed Ecbal
title_full Customer perception toward self-service technology at McDonald’s (UiTM Dungun students') / Muhammad Izzul Adam Che Othman and Mohd Nazirul Aniq Mohamed Ecbal
title_fullStr Customer perception toward self-service technology at McDonald’s (UiTM Dungun students') / Muhammad Izzul Adam Che Othman and Mohd Nazirul Aniq Mohamed Ecbal
title_full_unstemmed Customer perception toward self-service technology at McDonald’s (UiTM Dungun students') / Muhammad Izzul Adam Che Othman and Mohd Nazirul Aniq Mohamed Ecbal
title_sort customer perception toward self-service technology at mcdonald’s (uitm dungun students') / muhammad izzul adam che othman and mohd nazirul aniq mohamed ecbal
publishDate 2021
url https://ir.uitm.edu.my/id/eprint/100260/1/100260.pdf
https://ir.uitm.edu.my/id/eprint/100260/
_version_ 1808976095718932480
score 13.211869

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