The non-performance of BCB ParentCare accounts: case of BCB Towers branch / Omarali Matjais

Present the result of a survey of BCB Twin Towers’ customers concerning the relationship between the sales performance of ParentCare, the bank products and the impact the advertising, the service quality and the salesperson. Researcher only manages to secure 204 respondents out of the targeted eleme...

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Bibliographic Details
Main Author: Matjais, Omarali
Format: Student Project
Language:English
Published: 2005
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/100247/1/100247.pdf
https://ir.uitm.edu.my/id/eprint/100247/
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