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A case study on product labeling in Kuching city / Noor Lela Said Mohamad

The purpose of this study is to determine the effectiveness of product labeling, to examine the information on the product package, to examine the customer awareness and also to identify the customer satisfaction on product labeling in Kuching City. Product labeling plays the most important role in...

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Main Author: Said Mohamad, Noor Lela
Format: Student Project
Language:English
Published: 2009
Subjects:
Marketing
Product management
Online Access:https://ir.uitm.edu.my/id/eprint/100239/1/100239.pdf
https://ir.uitm.edu.my/id/eprint/100239/
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id my.uitm.ir.100239
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spelling my.uitm.ir.1002392024-08-18T09:19:29Z https://ir.uitm.edu.my/id/eprint/100239/ A case study on product labeling in Kuching city / Noor Lela Said Mohamad Said Mohamad, Noor Lela Marketing Product management The purpose of this study is to determine the effectiveness of product labeling, to examine the information on the product package, to examine the customer awareness and also to identify the customer satisfaction on product labeling in Kuching City. Product labeling plays the most important role in marketing system to ensure that the product is presentable in a customized and standardized patterns which includes the informations like pictures of the products, features, design, content of the ingredients, size information, warnings of the products and many more. Labels are also widely used as an identification with words or ideas attached to products. It also regulates the presentation of a specific information and instructions to consumers. From the findings of the analysis, it seems that majority of the respondents come from female buyers compared to men. This indicates that female are more aware of the product labels whether it has misleading information or not and perhaps they absolutely satisfied with the product labels. Thus, they will be influenced with the quality labeled products which satisfy their perceptions, expectations and will increase their loyalty. 2009-10 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/100239/1/100239.pdf A case study on product labeling in Kuching city / Noor Lela Said Mohamad. (2009) [Student Project] (Submitted)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Marketing
Product management
spellingShingle Marketing
Product management
Said Mohamad, Noor Lela
A case study on product labeling in Kuching city / Noor Lela Said Mohamad
description The purpose of this study is to determine the effectiveness of product labeling, to examine the information on the product package, to examine the customer awareness and also to identify the customer satisfaction on product labeling in Kuching City. Product labeling plays the most important role in marketing system to ensure that the product is presentable in a customized and standardized patterns which includes the informations like pictures of the products, features, design, content of the ingredients, size information, warnings of the products and many more. Labels are also widely used as an identification with words or ideas attached to products. It also regulates the presentation of a specific information and instructions to consumers. From the findings of the analysis, it seems that majority of the respondents come from female buyers compared to men. This indicates that female are more aware of the product labels whether it has misleading information or not and perhaps they absolutely satisfied with the product labels. Thus, they will be influenced with the quality labeled products which satisfy their perceptions, expectations and will increase their loyalty.
format Student Project
author Said Mohamad, Noor Lela
author_facet Said Mohamad, Noor Lela
author_sort Said Mohamad, Noor Lela
title A case study on product labeling in Kuching city / Noor Lela Said Mohamad
title_short A case study on product labeling in Kuching city / Noor Lela Said Mohamad
title_full A case study on product labeling in Kuching city / Noor Lela Said Mohamad
title_fullStr A case study on product labeling in Kuching city / Noor Lela Said Mohamad
title_full_unstemmed A case study on product labeling in Kuching city / Noor Lela Said Mohamad
title_sort case study on product labeling in kuching city / noor lela said mohamad
publishDate 2009
url https://ir.uitm.edu.my/id/eprint/100239/1/100239.pdf
https://ir.uitm.edu.my/id/eprint/100239/
_version_ 1808976094614781952
score 13.211869

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