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The challenges with digital marketing in the practice of estate agents / Wahsuffi Sajuri and Hairul Nizam Mansor

The estate agent is well-known profession when it comes to selling and buying property because the services provided by the estate agency are trusted Moreover, digital marketing increases the usage of estate agents’ services because it is more convenient and can save more time and money. However, wh...

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Main Authors: Sajuri, Wahsuffi, Mansor, Hairul Nizam
Format: Conference or Workshop Item
Language:English
Published: 2023
Subjects:
Human factors and architecture
Online Access:https://ir.uitm.edu.my/id/eprint/100220/1/100220.pdf
https://ir.uitm.edu.my/id/eprint/100220/
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spelling my.uitm.ir.1002202024-12-11T03:29:51Z https://ir.uitm.edu.my/id/eprint/100220/ The challenges with digital marketing in the practice of estate agents / Wahsuffi Sajuri and Hairul Nizam Mansor Sajuri, Wahsuffi Mansor, Hairul Nizam Human factors and architecture The estate agent is well-known profession when it comes to selling and buying property because the services provided by the estate agency are trusted Moreover, digital marketing increases the usage of estate agents’ services because it is more convenient and can save more time and money. However, when the relationship between estate agents and digital marketing is synthesized, the challenges between them continue to increase. The objectives of this study are to identify the challenges faced by digital marketing in the practice of estate agents and to determine the rank of the most critical challenges with digital marketing in the practice of estate agents. To achieve these objectives, data were collected through questionnaire while the respondents were gathered using simple random sampling method in which the researcher distributed the questionnaire randomly to the estate agents in Malaysia. The data collection employed quantitative survey method, and the analysis utilized descriptive frequency analysis and mean score analysis. The results of the research shows that the challenges have been gathered through literature reviews and the challenges have been ranked. Thus, the highest rank for the most critical challenges with digital marketing in the practice of estate agents is high competition, followed by lack of technological knowledge. Moreover, the third highest ranking is expensive technology, which receives negative feedback, privacy, and security, while the lowest ranking is annoying. Overall, this study has come out of the challenges of digital marketing in the practice of estate agents and emphasizes the need for future research. 2023-10 Conference or Workshop Item PeerReviewed text en https://ir.uitm.edu.my/id/eprint/100220/1/100220.pdf The challenges with digital marketing in the practice of estate agents / Wahsuffi Sajuri and Hairul Nizam Mansor. (2023) In: UNSPECIFIED.
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Human factors and architecture
spellingShingle Human factors and architecture
Sajuri, Wahsuffi
Mansor, Hairul Nizam
The challenges with digital marketing in the practice of estate agents / Wahsuffi Sajuri and Hairul Nizam Mansor
description The estate agent is well-known profession when it comes to selling and buying property because the services provided by the estate agency are trusted Moreover, digital marketing increases the usage of estate agents’ services because it is more convenient and can save more time and money. However, when the relationship between estate agents and digital marketing is synthesized, the challenges between them continue to increase. The objectives of this study are to identify the challenges faced by digital marketing in the practice of estate agents and to determine the rank of the most critical challenges with digital marketing in the practice of estate agents. To achieve these objectives, data were collected through questionnaire while the respondents were gathered using simple random sampling method in which the researcher distributed the questionnaire randomly to the estate agents in Malaysia. The data collection employed quantitative survey method, and the analysis utilized descriptive frequency analysis and mean score analysis. The results of the research shows that the challenges have been gathered through literature reviews and the challenges have been ranked. Thus, the highest rank for the most critical challenges with digital marketing in the practice of estate agents is high competition, followed by lack of technological knowledge. Moreover, the third highest ranking is expensive technology, which receives negative feedback, privacy, and security, while the lowest ranking is annoying. Overall, this study has come out of the challenges of digital marketing in the practice of estate agents and emphasizes the need for future research.
format Conference or Workshop Item
author Sajuri, Wahsuffi
Mansor, Hairul Nizam
author_facet Sajuri, Wahsuffi
Mansor, Hairul Nizam
author_sort Sajuri, Wahsuffi
title The challenges with digital marketing in the practice of estate agents / Wahsuffi Sajuri and Hairul Nizam Mansor
title_short The challenges with digital marketing in the practice of estate agents / Wahsuffi Sajuri and Hairul Nizam Mansor
title_full The challenges with digital marketing in the practice of estate agents / Wahsuffi Sajuri and Hairul Nizam Mansor
title_fullStr The challenges with digital marketing in the practice of estate agents / Wahsuffi Sajuri and Hairul Nizam Mansor
title_full_unstemmed The challenges with digital marketing in the practice of estate agents / Wahsuffi Sajuri and Hairul Nizam Mansor
title_sort challenges with digital marketing in the practice of estate agents / wahsuffi sajuri and hairul nizam mansor
publishDate 2023
url https://ir.uitm.edu.my/id/eprint/100220/1/100220.pdf
https://ir.uitm.edu.my/id/eprint/100220/
_version_ 1818838322999459840
score 13.223943

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