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Factors influencing home buyers’ purchase decision in Kepala Batas, Pulau Pinang / Syasya Syazana Abdul Halim and Junainah Mohamad

Every person should possess a house, house is a decent place to live is seen as a basic human requirement. It offers a physical setting where people and families may take care of their fundamental needs. According to Property Market Report 2020 shows Penang is fourth highest overhang residential pro...

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Main Authors: Abdul Halim, Syasya Syazana, Mohamad, Junainah
Format: Conference or Workshop Item
Language:English
Published: 2023
Subjects:
Architecture in relation to special subjects
Online Access:https://ir.uitm.edu.my/id/eprint/100205/1/100205.pdf
https://ir.uitm.edu.my/id/eprint/100205/
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spelling my.uitm.ir.1002052024-12-17T17:31:44Z https://ir.uitm.edu.my/id/eprint/100205/ Factors influencing home buyers’ purchase decision in Kepala Batas, Pulau Pinang / Syasya Syazana Abdul Halim and Junainah Mohamad Abdul Halim, Syasya Syazana Mohamad, Junainah Architecture in relation to special subjects Every person should possess a house, house is a decent place to live is seen as a basic human requirement. It offers a physical setting where people and families may take care of their fundamental needs. According to Property Market Report 2020 shows Penang is fourth highest overhang residential property in Malaysia. The study aimed to identify the factors influencing home buyers’ purchase decision in Kepala Batas, Penang and to rank the most influence factor influencing buyer before purchase a house. Before this, Kepala Batas used to be an area of palm oil and rice fields, now it has changed its face into a rapidly developing city, this area keeps develop day by day and lot of residential area was built but there are still many units are unsold. Data collection involved a questionnaire to gather primary data from 199 respondents, while secondary data was obtained from previous studies. Data analysis included descriptive frequencies and ranking to determine the most influential factors. The findings revealed several factors influencing buyers, such as financial considerations, house attributes, location, developer reputation, return on investment, superstitious beliefs, and neighbourhood factors. The study found that the financial factor had the greatest influence, followed by location, neighbourhood, house attributes, developer reputation, return on investment, and superstitious beliefs. Recommendations for future studies include focusing on specific factors, demographic segments, and conducting comparative analysis across different housing markets or regions. In conclusion, the researcher achieved the objectives set forth in the study. 2023-10 Conference or Workshop Item PeerReviewed text en https://ir.uitm.edu.my/id/eprint/100205/1/100205.pdf Factors influencing home buyers’ purchase decision in Kepala Batas, Pulau Pinang / Syasya Syazana Abdul Halim and Junainah Mohamad. (2023) In: UNSPECIFIED.
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Architecture in relation to special subjects
spellingShingle Architecture in relation to special subjects
Abdul Halim, Syasya Syazana
Mohamad, Junainah
Factors influencing home buyers’ purchase decision in Kepala Batas, Pulau Pinang / Syasya Syazana Abdul Halim and Junainah Mohamad
description Every person should possess a house, house is a decent place to live is seen as a basic human requirement. It offers a physical setting where people and families may take care of their fundamental needs. According to Property Market Report 2020 shows Penang is fourth highest overhang residential property in Malaysia. The study aimed to identify the factors influencing home buyers’ purchase decision in Kepala Batas, Penang and to rank the most influence factor influencing buyer before purchase a house. Before this, Kepala Batas used to be an area of palm oil and rice fields, now it has changed its face into a rapidly developing city, this area keeps develop day by day and lot of residential area was built but there are still many units are unsold. Data collection involved a questionnaire to gather primary data from 199 respondents, while secondary data was obtained from previous studies. Data analysis included descriptive frequencies and ranking to determine the most influential factors. The findings revealed several factors influencing buyers, such as financial considerations, house attributes, location, developer reputation, return on investment, superstitious beliefs, and neighbourhood factors. The study found that the financial factor had the greatest influence, followed by location, neighbourhood, house attributes, developer reputation, return on investment, and superstitious beliefs. Recommendations for future studies include focusing on specific factors, demographic segments, and conducting comparative analysis across different housing markets or regions. In conclusion, the researcher achieved the objectives set forth in the study.
format Conference or Workshop Item
author Abdul Halim, Syasya Syazana
Mohamad, Junainah
author_facet Abdul Halim, Syasya Syazana
Mohamad, Junainah
author_sort Abdul Halim, Syasya Syazana
title Factors influencing home buyers’ purchase decision in Kepala Batas, Pulau Pinang / Syasya Syazana Abdul Halim and Junainah Mohamad
title_short Factors influencing home buyers’ purchase decision in Kepala Batas, Pulau Pinang / Syasya Syazana Abdul Halim and Junainah Mohamad
title_full Factors influencing home buyers’ purchase decision in Kepala Batas, Pulau Pinang / Syasya Syazana Abdul Halim and Junainah Mohamad
title_fullStr Factors influencing home buyers’ purchase decision in Kepala Batas, Pulau Pinang / Syasya Syazana Abdul Halim and Junainah Mohamad
title_full_unstemmed Factors influencing home buyers’ purchase decision in Kepala Batas, Pulau Pinang / Syasya Syazana Abdul Halim and Junainah Mohamad
title_sort factors influencing home buyers’ purchase decision in kepala batas, pulau pinang / syasya syazana abdul halim and junainah mohamad
publishDate 2023
url https://ir.uitm.edu.my/id/eprint/100205/1/100205.pdf
https://ir.uitm.edu.my/id/eprint/100205/
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score 13.223943

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