Cover Image

Affective Technology Acceptance Model: Extending Technology Acceptance Model with positive and negative affect

Research works on TAM, TAM2, TAM3 and UTAUT has always focused on cognitive aspect of technology acceptance in the past two decades. Acceptance of technologies such as eCommerce, Mobile and ERP that considered emotion and affect are still less. This creates a gap in the technology acceptance researc...

Full description

Saved in:
Bibliographic Details
Main Authors: Lee, Angela Siew Hoong *, Thi, Lip Sam, Lin, Mei Hua *
Format: Book Section
Language:English
Published: Intech Open Science 2017
Subjects:
HF Commerce
Online Access:http://eprints.sunway.edu.my/796/1/IntechOpen_DrAngela%20Lee.pdf
http://eprints.sunway.edu.my/796/
http://doi.org/10.5772/intechopen.70351
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.sunway.eprints.796
record_format eprints
spelling my.sunway.eprints.7962020-10-07T04:57:26Z http://eprints.sunway.edu.my/796/ Affective Technology Acceptance Model: Extending Technology Acceptance Model with positive and negative affect Lee, Angela Siew Hoong * Thi, Lip Sam Lin, Mei Hua * HF Commerce Research works on TAM, TAM2, TAM3 and UTAUT has always focused on cognitive aspect of technology acceptance in the past two decades. Acceptance of technologies such as eCommerce, Mobile and ERP that considered emotion and affect are still less. This creates a gap in the technology acceptance research, which consider the role of affect into technology acceptance model. This study considers the role of affect of a knowledge worker that work in Multimedia Super Corridor (MSC)-status organizations in Malaysia on their behavioural intention to use knowledge sharing tools (KS tools) in their day-to-day tasks. Hence, Affective Technology Acceptance (A.T.A) model has been proposed. The behavioural intention on the acceptance of KS tools will be hypothesize in the Affective Technology Acceptance (A.T.A) model. Positive (PA) and Negative (NA) affect as the role of affect construct were introduce in this model to investigate its influence on KS tools usefulness and ease of use among employees in Multimedia Super Corridor organizations. The findings of this study highlighted that NA has no impact on perceive usefulness. The findings also showed that PA has very significant positive influence on PU, PEOU and BI with impact on PEOU being the greatest Intech Open Science 2017-11-21 Book Section PeerReviewed text en cc_by_nc_nd http://eprints.sunway.edu.my/796/1/IntechOpen_DrAngela%20Lee.pdf Lee, Angela Siew Hoong * and Thi, Lip Sam and Lin, Mei Hua * (2017) Affective Technology Acceptance Model: Extending Technology Acceptance Model with positive and negative affect. In: Knowledge Management Strategies and Applications. Intech Open Science. ISBN 978-953-51-3617-0 http://doi.org/10.5772/intechopen.70351 doi:10.5772/intechopen.70351
institution Sunway University
building Sunway Campus Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Sunway University
content_source Sunway Institutional Repository
url_provider http://eprints.sunway.edu.my/
language English
topic HF Commerce
spellingShingle HF Commerce
Lee, Angela Siew Hoong *
Thi, Lip Sam
Lin, Mei Hua *
Affective Technology Acceptance Model: Extending Technology Acceptance Model with positive and negative affect
description Research works on TAM, TAM2, TAM3 and UTAUT has always focused on cognitive aspect of technology acceptance in the past two decades. Acceptance of technologies such as eCommerce, Mobile and ERP that considered emotion and affect are still less. This creates a gap in the technology acceptance research, which consider the role of affect into technology acceptance model. This study considers the role of affect of a knowledge worker that work in Multimedia Super Corridor (MSC)-status organizations in Malaysia on their behavioural intention to use knowledge sharing tools (KS tools) in their day-to-day tasks. Hence, Affective Technology Acceptance (A.T.A) model has been proposed. The behavioural intention on the acceptance of KS tools will be hypothesize in the Affective Technology Acceptance (A.T.A) model. Positive (PA) and Negative (NA) affect as the role of affect construct were introduce in this model to investigate its influence on KS tools usefulness and ease of use among employees in Multimedia Super Corridor organizations. The findings of this study highlighted that NA has no impact on perceive usefulness. The findings also showed that PA has very significant positive influence on PU, PEOU and BI with impact on PEOU being the greatest
format Book Section
author Lee, Angela Siew Hoong *
Thi, Lip Sam
Lin, Mei Hua *
author_facet Lee, Angela Siew Hoong *
Thi, Lip Sam
Lin, Mei Hua *
author_sort Lee, Angela Siew Hoong *
title Affective Technology Acceptance Model: Extending Technology Acceptance Model with positive and negative affect
title_short Affective Technology Acceptance Model: Extending Technology Acceptance Model with positive and negative affect
title_full Affective Technology Acceptance Model: Extending Technology Acceptance Model with positive and negative affect
title_fullStr Affective Technology Acceptance Model: Extending Technology Acceptance Model with positive and negative affect
title_full_unstemmed Affective Technology Acceptance Model: Extending Technology Acceptance Model with positive and negative affect
title_sort affective technology acceptance model: extending technology acceptance model with positive and negative affect
publisher Intech Open Science
publishDate 2017
url http://eprints.sunway.edu.my/796/1/IntechOpen_DrAngela%20Lee.pdf
http://eprints.sunway.edu.my/796/
http://doi.org/10.5772/intechopen.70351
_version_ 1680323395658448896
score 13.211869

Similar Items