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Factors influencing clothing interest and purchase intention: a study of Generation Y consumers in Malaysia

The purpose of this study is to examine the factors influencing clothing interest among Generation Y consumers in Malaysia. Brand image, word of mouth, self-concept, perceived quality, and need for uniqueness were hypothesized to be related with clothing interest, which in turn, was deemed to be rel...

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Main Authors: Cham, Tat Huei, Ng, Caryn Kar Yan, Lim, Yet Mee, Cheng, Boon Liat *
Format: Article
Language:English
Published: 2017
Subjects:
HD28 Management. Industrial Management
Online Access:http://eprints.sunway.edu.my/721/1/Cheng%20Boon%20Liat%20Clothing%20Manuscript.pdf
http://eprints.sunway.edu.my/721/
http://dx.doi.org/10.1080/09593969.2017.1397045
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spelling my.sunway.eprints.7212019-05-31T04:45:14Z http://eprints.sunway.edu.my/721/ Factors influencing clothing interest and purchase intention: a study of Generation Y consumers in Malaysia Cham, Tat Huei Ng, Caryn Kar Yan Lim, Yet Mee Cheng, Boon Liat * HD28 Management. Industrial Management The purpose of this study is to examine the factors influencing clothing interest among Generation Y consumers in Malaysia. Brand image, word of mouth, self-concept, perceived quality, and need for uniqueness were hypothesized to be related with clothing interest, which in turn, was deemed to be related with purchase intention. The interaction effect of price consciousness on the relationship between clothing interest and purchase intention was also examined in this study. Self-administered questionnaires were used to collect data from a total of 300 respondents from Malaysia to test the hypothesized relationships. Results showed that need for uniqueness, self-concept, brand image, word of mouth, and perceived quality are significant predictors of clothing interest among the Generation Y consumers in Malaysia and price consciousness moderated the relationship between their clothing interests and purchase intention. The practical implications of the research findings were discussed. 2017-11-08 Article PeerReviewed text en http://eprints.sunway.edu.my/721/1/Cheng%20Boon%20Liat%20Clothing%20Manuscript.pdf Cham, Tat Huei and Ng, Caryn Kar Yan and Lim, Yet Mee and Cheng, Boon Liat * (2017) Factors influencing clothing interest and purchase intention: a study of Generation Y consumers in Malaysia. The International Review of Retail, Distribution and Consumer Research. pp. 1-16. ISSN 0959-3969 http://dx.doi.org/10.1080/09593969.2017.1397045 doi:10.1080/09593969.2017.1397045
institution Sunway University
building Sunway Campus Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Sunway University
content_source Sunway Institutional Repository
url_provider http://eprints.sunway.edu.my/
language English
topic HD28 Management. Industrial Management
spellingShingle HD28 Management. Industrial Management
Cham, Tat Huei
Ng, Caryn Kar Yan
Lim, Yet Mee
Cheng, Boon Liat *
Factors influencing clothing interest and purchase intention: a study of Generation Y consumers in Malaysia
description The purpose of this study is to examine the factors influencing clothing interest among Generation Y consumers in Malaysia. Brand image, word of mouth, self-concept, perceived quality, and need for uniqueness were hypothesized to be related with clothing interest, which in turn, was deemed to be related with purchase intention. The interaction effect of price consciousness on the relationship between clothing interest and purchase intention was also examined in this study. Self-administered questionnaires were used to collect data from a total of 300 respondents from Malaysia to test the hypothesized relationships. Results showed that need for uniqueness, self-concept, brand image, word of mouth, and perceived quality are significant predictors of clothing interest among the Generation Y consumers in Malaysia and price consciousness moderated the relationship between their clothing interests and purchase intention. The practical implications of the research findings were discussed.
format Article
author Cham, Tat Huei
Ng, Caryn Kar Yan
Lim, Yet Mee
Cheng, Boon Liat *
author_facet Cham, Tat Huei
Ng, Caryn Kar Yan
Lim, Yet Mee
Cheng, Boon Liat *
author_sort Cham, Tat Huei
title Factors influencing clothing interest and purchase intention: a study of Generation Y consumers in Malaysia
title_short Factors influencing clothing interest and purchase intention: a study of Generation Y consumers in Malaysia
title_full Factors influencing clothing interest and purchase intention: a study of Generation Y consumers in Malaysia
title_fullStr Factors influencing clothing interest and purchase intention: a study of Generation Y consumers in Malaysia
title_full_unstemmed Factors influencing clothing interest and purchase intention: a study of Generation Y consumers in Malaysia
title_sort factors influencing clothing interest and purchase intention: a study of generation y consumers in malaysia
publishDate 2017
url http://eprints.sunway.edu.my/721/1/Cheng%20Boon%20Liat%20Clothing%20Manuscript.pdf
http://eprints.sunway.edu.my/721/
http://dx.doi.org/10.1080/09593969.2017.1397045
_version_ 1644324389806669824
score 13.211869

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