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Crafting experiential value via smartphone apps channel

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Main Authors: Rezaei, Sajad, Valaei, Naser *
Format: Article
Published: Emerald 2017
Subjects:
QA75 Electronic computers. Computer science
QA76 Computer software
Online Access:http://eprints.sunway.edu.my/666/
http://dx.doi.org/10.1108/MIP-08-2016-0141
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id my.sunway.eprints.666
record_format eprints
spelling my.sunway.eprints.6662019-07-03T09:19:05Z http://eprints.sunway.edu.my/666/ Crafting experiential value via smartphone apps channel Rezaei, Sajad Valaei, Naser * QA75 Electronic computers. Computer science QA76 Computer software Emerald 2017 Article PeerReviewed Rezaei, Sajad and Valaei, Naser * (2017) Crafting experiential value via smartphone apps channel. Marketing Intelligence & Planning, 35 (5). pp. 688-702. ISSN 0263-4503 http://dx.doi.org/10.1108/MIP-08-2016-0141 doi:10.1108/MIP-08-2016-0141
institution Sunway University
building Sunway Campus Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Sunway University
content_source Sunway Institutional Repository
url_provider http://eprints.sunway.edu.my/
topic QA75 Electronic computers. Computer science
QA76 Computer software
spellingShingle QA75 Electronic computers. Computer science
QA76 Computer software
Rezaei, Sajad
Valaei, Naser *
Crafting experiential value via smartphone apps channel
format Article
author Rezaei, Sajad
Valaei, Naser *
author_facet Rezaei, Sajad
Valaei, Naser *
author_sort Rezaei, Sajad
title Crafting experiential value via smartphone apps channel
title_short Crafting experiential value via smartphone apps channel
title_full Crafting experiential value via smartphone apps channel
title_fullStr Crafting experiential value via smartphone apps channel
title_full_unstemmed Crafting experiential value via smartphone apps channel
title_sort crafting experiential value via smartphone apps channel
publisher Emerald
publishDate 2017
url http://eprints.sunway.edu.my/666/
http://dx.doi.org/10.1108/MIP-08-2016-0141
_version_ 1644324377526796288
score 13.211869

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