Womens’ mall patronage intentions : Impacts of attitude, subjective norm and self-efficacy in an Internationalized Shopping Centre
The study focuses on an Internationalized Shopping Centre in Malaysia. It is internationalized because it was originally owned and operated by a Malaysian conglomerate (Sunway Group) but was subsequently taken over by a Singaporean based group. The interesting phenomenon about this transformed shopp...
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| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2016
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| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/620/1/Toh%20Bee%20Hwa.pdf http://eprints.sunway.edu.my/620/ |
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