Motives for millennials' choice on traditional food and their level of consumption: A cross-cultural comparison.
Malaysian cuisine is known for its vibrant and diverse flavours which reflects the multi-ethnic makeup of its population. Hence, it is interesting to investigate how the differences of background and cultures lead to different food consumption and motives for food choices among different ethnic grou...
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| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2016
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| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/450/1/tan%20ai%20ling%201.pdf http://eprints.sunway.edu.my/450/ |
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