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Cruise tourism in Malaysia: A SWOT Analysis

According to Tourism Malaysia, the Asian and international cruise in growing at the average of 14% annually over the past ten years while number of cruise passengers in Malaysia also expected to exceed half a million in 2013. Despite its potential, the cruise industry in Malaysia is facing ever-grow...

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Main Author: Chong, Daniel Ka Leong *
Format: Conference or Workshop Item
Language:English
Published: 2015
Subjects:
TX Home economics
Online Access:http://eprints.sunway.edu.my/326/1/Chong%20KL_Cruise%20tourism%20in%20Malaysia_A%20SWOT%20analysis.pdf
http://eprints.sunway.edu.my/326/
http://www.crcnetbase.com/doi/abs/10.1201/b17390-38
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spelling my.sunway.eprints.3262019-04-22T04:16:54Z http://eprints.sunway.edu.my/326/ Cruise tourism in Malaysia: A SWOT Analysis Chong, Daniel Ka Leong * TX Home economics According to Tourism Malaysia, the Asian and international cruise in growing at the average of 14% annually over the past ten years while number of cruise passengers in Malaysia also expected to exceed half a million in 2013. Despite its potential, the cruise industry in Malaysia is facing ever-growing of competitions from their neighboring countries. An SWOT Analysis was used to discuss the potential of improving strategic decision and planning for cruise tourism in Malaysia. According to findings, notable strengths include a growing market and the government’s push to upgrade ports’ infrastructure. Weaknesses include oligopolistic competition and negative perception of Malaysian cruises being overly gambling-oriented rather than holiday making. Opportunities are seen in three areas: 1) Increase of spending in travel and cruising; 2) Exemption from the Malaysia Cabotage Policy was given to all international cruises by the Malaysian government, hence, attracting more international cruises to stopover to more destinations in Malaysia; 3) Strong supports from Malaysian government, as well as their initiatives to concern, and develop this business now and future. Piracy and safety have been identified as the main threats that create risks for the cruise business in Malaysia. 2015 Conference or Workshop Item PeerReviewed text en http://eprints.sunway.edu.my/326/1/Chong%20KL_Cruise%20tourism%20in%20Malaysia_A%20SWOT%20analysis.pdf Chong, Daniel Ka Leong * (2015) Cruise tourism in Malaysia: A SWOT Analysis. In: 2nd International Hospitality and Tourism Conference, 2 - 4 September 2014, Penang. http://www.crcnetbase.com/doi/abs/10.1201/b17390-38
institution Sunway University
building Sunway Campus Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Sunway University
content_source Sunway Institutional Repository
url_provider http://eprints.sunway.edu.my/
language English
topic TX Home economics
spellingShingle TX Home economics
Chong, Daniel Ka Leong *
Cruise tourism in Malaysia: A SWOT Analysis
description According to Tourism Malaysia, the Asian and international cruise in growing at the average of 14% annually over the past ten years while number of cruise passengers in Malaysia also expected to exceed half a million in 2013. Despite its potential, the cruise industry in Malaysia is facing ever-growing of competitions from their neighboring countries. An SWOT Analysis was used to discuss the potential of improving strategic decision and planning for cruise tourism in Malaysia. According to findings, notable strengths include a growing market and the government’s push to upgrade ports’ infrastructure. Weaknesses include oligopolistic competition and negative perception of Malaysian cruises being overly gambling-oriented rather than holiday making. Opportunities are seen in three areas: 1) Increase of spending in travel and cruising; 2) Exemption from the Malaysia Cabotage Policy was given to all international cruises by the Malaysian government, hence, attracting more international cruises to stopover to more destinations in Malaysia; 3) Strong supports from Malaysian government, as well as their initiatives to concern, and develop this business now and future. Piracy and safety have been identified as the main threats that create risks for the cruise business in Malaysia.
format Conference or Workshop Item
author Chong, Daniel Ka Leong *
author_facet Chong, Daniel Ka Leong *
author_sort Chong, Daniel Ka Leong *
title Cruise tourism in Malaysia: A SWOT Analysis
title_short Cruise tourism in Malaysia: A SWOT Analysis
title_full Cruise tourism in Malaysia: A SWOT Analysis
title_fullStr Cruise tourism in Malaysia: A SWOT Analysis
title_full_unstemmed Cruise tourism in Malaysia: A SWOT Analysis
title_sort cruise tourism in malaysia: a swot analysis
publishDate 2015
url http://eprints.sunway.edu.my/326/1/Chong%20KL_Cruise%20tourism%20in%20Malaysia_A%20SWOT%20analysis.pdf
http://eprints.sunway.edu.my/326/
http://www.crcnetbase.com/doi/abs/10.1201/b17390-38
_version_ 1644324300481626112
score 13.211869

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