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A moderated mediation model of perceived effect of fitspiration images on self: the influence of media literacy and BMI

The present study investigated the relationship between internal locus of control and the perceived impact of Instagram fitspiration images on the self with media literacy as the mediating role in this relationship. This study also examined the importance of body mass index (BMI) as a moderating fac...

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Main Authors: Ahadzadeh, Ashraf Sadat, Wu, Shin Ling *, Ong, Fon Sim, Deng, Ruolan, Lee, Kam-Fong
Format: Article
Language:English
Published: MDPI 2022
Subjects:
BF Psychology
RA0421 Public health. Hygiene. Preventive Medicine
Online Access:http://eprints.sunway.edu.my/3144/1/Wu%20Shin%20Ling_A%20moderated%20mediation%20model%20of%20perceived%20effect%20of%20fitspiration%20images%20on%20self.pdf
http://eprints.sunway.edu.my/3144/
https://www.mdpi.com/1660-4601/19/9/5077#:~:text=BMI%20moderates%20the%20negative%20relationship,to%20be%20moderated%20by%20BMI.
https://doi.org/10.3390/ijerph19095077
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spelling my.sunway.eprints.31442024-08-17T03:10:38Z http://eprints.sunway.edu.my/3144/ A moderated mediation model of perceived effect of fitspiration images on self: the influence of media literacy and BMI Ahadzadeh, Ashraf Sadat Wu, Shin Ling * Ong, Fon Sim Deng, Ruolan Lee, Kam-Fong BF Psychology RA0421 Public health. Hygiene. Preventive Medicine The present study investigated the relationship between internal locus of control and the perceived impact of Instagram fitspiration images on the self with media literacy as the mediating role in this relationship. This study also examined the importance of body mass index (BMI) as a moderating factor in the mediated model, where higher BMIs could weaken the relationship between internal locus of control and the perceived effect of fitspiration images mediated through media literacy. A sample of 321 Malaysian university students who were fitspiration viewers filled out a self-report questionnaire assessing internal locus of control, media literacy, perceived effect of fitspiration images on self, body satisfaction and BMI. The data analysis was performed using SPSS PROCESS macro. Results show that internal locus of control is negatively associated with the perceived impact of fitspiration images on self, mediated by media literacy. However, BMI moderates the mediated relationship such that the negative relationship between internal locus of control and the perceived effect of fitspiration images through media literacy does not exert an effect on those with high BMI. These results accentuate the value of incorporating a potential mediator and moderator into the direct relationship between internal locus of control and perceived effect of media ideals on self to provide an enhanced understanding of this process and offer practical insights about the protective role of media literacy and negative effects of high BMI. MDPI 2022 Article PeerReviewed text en cc_by_4 http://eprints.sunway.edu.my/3144/1/Wu%20Shin%20Ling_A%20moderated%20mediation%20model%20of%20perceived%20effect%20of%20fitspiration%20images%20on%20self.pdf Ahadzadeh, Ashraf Sadat and Wu, Shin Ling * and Ong, Fon Sim and Deng, Ruolan and Lee, Kam-Fong (2022) A moderated mediation model of perceived effect of fitspiration images on self: the influence of media literacy and BMI. International Journal of Environmental Research and Public Health, 19 (9). pp. 1-18. ISSN 1660-4601 https://www.mdpi.com/1660-4601/19/9/5077#:~:text=BMI%20moderates%20the%20negative%20relationship,to%20be%20moderated%20by%20BMI. https://doi.org/10.3390/ijerph19095077
institution Sunway University
building Sunway Campus Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Sunway University
content_source Sunway Institutional Repository
url_provider http://eprints.sunway.edu.my/
language English
topic BF Psychology
RA0421 Public health. Hygiene. Preventive Medicine
spellingShingle BF Psychology
RA0421 Public health. Hygiene. Preventive Medicine
Ahadzadeh, Ashraf Sadat
Wu, Shin Ling *
Ong, Fon Sim
Deng, Ruolan
Lee, Kam-Fong
A moderated mediation model of perceived effect of fitspiration images on self: the influence of media literacy and BMI
description The present study investigated the relationship between internal locus of control and the perceived impact of Instagram fitspiration images on the self with media literacy as the mediating role in this relationship. This study also examined the importance of body mass index (BMI) as a moderating factor in the mediated model, where higher BMIs could weaken the relationship between internal locus of control and the perceived effect of fitspiration images mediated through media literacy. A sample of 321 Malaysian university students who were fitspiration viewers filled out a self-report questionnaire assessing internal locus of control, media literacy, perceived effect of fitspiration images on self, body satisfaction and BMI. The data analysis was performed using SPSS PROCESS macro. Results show that internal locus of control is negatively associated with the perceived impact of fitspiration images on self, mediated by media literacy. However, BMI moderates the mediated relationship such that the negative relationship between internal locus of control and the perceived effect of fitspiration images through media literacy does not exert an effect on those with high BMI. These results accentuate the value of incorporating a potential mediator and moderator into the direct relationship between internal locus of control and perceived effect of media ideals on self to provide an enhanced understanding of this process and offer practical insights about the protective role of media literacy and negative effects of high BMI.
format Article
author Ahadzadeh, Ashraf Sadat
Wu, Shin Ling *
Ong, Fon Sim
Deng, Ruolan
Lee, Kam-Fong
author_facet Ahadzadeh, Ashraf Sadat
Wu, Shin Ling *
Ong, Fon Sim
Deng, Ruolan
Lee, Kam-Fong
author_sort Ahadzadeh, Ashraf Sadat
title A moderated mediation model of perceived effect of fitspiration images on self: the influence of media literacy and BMI
title_short A moderated mediation model of perceived effect of fitspiration images on self: the influence of media literacy and BMI
title_full A moderated mediation model of perceived effect of fitspiration images on self: the influence of media literacy and BMI
title_fullStr A moderated mediation model of perceived effect of fitspiration images on self: the influence of media literacy and BMI
title_full_unstemmed A moderated mediation model of perceived effect of fitspiration images on self: the influence of media literacy and BMI
title_sort moderated mediation model of perceived effect of fitspiration images on self: the influence of media literacy and bmi
publisher MDPI
publishDate 2022
url http://eprints.sunway.edu.my/3144/1/Wu%20Shin%20Ling_A%20moderated%20mediation%20model%20of%20perceived%20effect%20of%20fitspiration%20images%20on%20self.pdf
http://eprints.sunway.edu.my/3144/
https://www.mdpi.com/1660-4601/19/9/5077#:~:text=BMI%20moderates%20the%20negative%20relationship,to%20be%20moderated%20by%20BMI.
https://doi.org/10.3390/ijerph19095077
_version_ 1808975648292601856
score 13.211869

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