Reality television programs in Malaysia : a dream come true?
Reality television programs have changed the media landscape drastically since the turn of the millennium. Owing to its interactive nature, reality television has become a highly marketable advertising vehicle. In view of its rising popularity and potential in marketing, the influence of these progr...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Sunway University College
2006
|
| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/30/1/moy3.pdf http://eprints.sunway.edu.my/30/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|