Consumers' desire to use augmented reality applications
The extant literature on augmented reality (AR) in marketing has mostly focused on the cognitive aspect. Existing research seems to overlook the importance of understanding consumers’ emotional processes associated with the use of AR applications, particularly the relationship between positive emoti...
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| 第一著者: | |
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| フォーマット: | 学位論文 |
| 出版事項: |
2021
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| 主題: | |
| オンライン･アクセス: | http://eprints.sunway.edu.my/2379/ |
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