Global capabilities framework: Perspectives of public relations practitioners in Malaysia
The development of the Global Capabilities Framework (GCF) for the public relations and communication management profession was the first globally applicable Capability Framework for practitioner, employer and academic communities. Due to the lack of a global benchmark, GCF was developed in 2018 by...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Book Section |
| Language: | English |
| Published: |
Atlantis Press
2023
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| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/2348/1/i-come2022%20-%20proceedings%202023_gcf.pdf http://eprints.sunway.edu.my/2348/ https://doi.org/10.2991/978-2-38476-098-5_10 |
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