Assessing Service Quality Using SERVQUAL Model: An Empirical Study on Some Private Universities in Bangladesh

The increased competitive academic environment pushes higher institutions to improve their service quality for meeting the market demands. It is thus necessary to assess the factors that satisfy students and make them loyal to the university. This study has focused on assessing service quality, usin...

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Bibliographic Details
Main Authors: Hoque, Umma Salma, Akhter, Nazmoon, Absar, Nurul, Khandaker, Mayeen Uddin *, Al-Mamun, Abdullah
Format: Article
Language:English
Published: MDPI 2023
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Online Access:http://eprints.sunway.edu.my/2264/1/48.pdf
http://eprints.sunway.edu.my/2264/
https:// doi.org/10.3390/higheredu2010013
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