The rise of online food delivery culture during the COVID-19 pandemic: an analysis of intention and its associated risk
Purpose – This study aims to understand consumer behaviour in the context of online food delivery (OFD), especially given the mandatory lockdown imposed in some countries that have modified the behaviour of consumers. Using model goal-directed behaviour (MGB), this study was conducted to investigate...
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| Main Authors: | , |
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| Format: | Article |
| Published: |
Emerald Publishing Limited
2022
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| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/1977/ http://doi.org/10.1108/EJMBE-04-2021-0128 |
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