A neural network-based approach in predicting consumers' intentions of purchasing insurance policies
Insurance is a crucial mechanism used to lighten the financial burden as it provides protection against financial losses resulting from unexpected events. Insurers adopt various approaches, such as machine learning, to attract the uninsured. By using machine learning, a company is able to tap into...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Prague University of Economics and Business
2021
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| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/1961/1/Lai%20Kee%20Huong%20aip_aip-202102-0003.pdf http://eprints.sunway.edu.my/1961/ http://doi.org/10.18267/j.aip.152 |
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