A content analysis of appeals in food advertisements for children on online TV streaming
The increasing number of obese children has doubled over the past two decades and represents a major public health problem everywhere in the world. This problem is escalated with easy Internet access, where online TV programming with unrestrained food advertisements are easily available to children...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
School of Media and Communication, Taylor's University Malaysia
2019
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| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/1764/1/Belinda%20Fong%20Content%20analysis.pdf http://eprints.sunway.edu.my/1764/ http://search.taylors.edu.my/default.htm |
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