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Using augmented reality and location-awareness to enhance visitor experience: A case study of a theme park app

Mobile travel has become a significant trend due to the emergence of smartphones and mobile technology. Existing researches show that the integration of location-based services (LBS) is potentially adding significant values to the mobile tourism industry. The purpose of this study is to develop a l...

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Main Authors: Chan, C. M., Lau, Sian Lun *
Format: Conference or Workshop Item
Language:English
Published: 2020
Subjects:
QA76 Computer software
G 154.9 Tourism
Online Access:http://eprints.sunway.edu.my/1685/1/Lau%20Sian%20Lun%20Using%20Augmented%20reality.pdf
http://eprints.sunway.edu.my/1685/
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spelling my.sunway.eprints.16852021-03-29T03:28:50Z http://eprints.sunway.edu.my/1685/ Using augmented reality and location-awareness to enhance visitor experience: A case study of a theme park app Chan, C. M. Lau, Sian Lun * QA76 Computer software G 154.9 Tourism Mobile travel has become a significant trend due to the emergence of smartphones and mobile technology. Existing researches show that the integration of location-based services (LBS) is potentially adding significant values to the mobile tourism industry. The purpose of this study is to develop a location-based mobile application for theme park visitors to enhance their visiting experience. The application of location based solutions such as interactive map, push notification services with geo fencing and augmented reality tour guide will be involved in this study. Google Map SDK for Android, Google ARCore Sceneform, GeoFire and SQLite methodology is adopted to build the application. An online survey is conducted to evaluate the user acceptance for the mobile application by sending Android Package Kit (APK) to the users. The result shows that majority of respondents had positive attitude towards the application and agreed that the application will enhance their park visiting experience. The conclusion can be drawn that the application can be further improved with features which contributes to the digitalization of outdoor parks or other fields in mobile tourism. 2020 Conference or Workshop Item PeerReviewed text en cc_by_nc_4 http://eprints.sunway.edu.my/1685/1/Lau%20Sian%20Lun%20Using%20Augmented%20reality.pdf Chan, C. M. and Lau, Sian Lun * (2020) Using augmented reality and location-awareness to enhance visitor experience: A case study of a theme park app. In: 2020 IEEE Graphics and Multimedia (GAME), 17 November 2020, [Online].
institution Sunway University
building Sunway Campus Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Sunway University
content_source Sunway Institutional Repository
url_provider http://eprints.sunway.edu.my/
language English
topic QA76 Computer software
G 154.9 Tourism
spellingShingle QA76 Computer software
G 154.9 Tourism
Chan, C. M.
Lau, Sian Lun *
Using augmented reality and location-awareness to enhance visitor experience: A case study of a theme park app
description Mobile travel has become a significant trend due to the emergence of smartphones and mobile technology. Existing researches show that the integration of location-based services (LBS) is potentially adding significant values to the mobile tourism industry. The purpose of this study is to develop a location-based mobile application for theme park visitors to enhance their visiting experience. The application of location based solutions such as interactive map, push notification services with geo fencing and augmented reality tour guide will be involved in this study. Google Map SDK for Android, Google ARCore Sceneform, GeoFire and SQLite methodology is adopted to build the application. An online survey is conducted to evaluate the user acceptance for the mobile application by sending Android Package Kit (APK) to the users. The result shows that majority of respondents had positive attitude towards the application and agreed that the application will enhance their park visiting experience. The conclusion can be drawn that the application can be further improved with features which contributes to the digitalization of outdoor parks or other fields in mobile tourism.
format Conference or Workshop Item
author Chan, C. M.
Lau, Sian Lun *
author_facet Chan, C. M.
Lau, Sian Lun *
author_sort Chan, C. M.
title Using augmented reality and location-awareness to enhance visitor experience: A case study of a theme park app
title_short Using augmented reality and location-awareness to enhance visitor experience: A case study of a theme park app
title_full Using augmented reality and location-awareness to enhance visitor experience: A case study of a theme park app
title_fullStr Using augmented reality and location-awareness to enhance visitor experience: A case study of a theme park app
title_full_unstemmed Using augmented reality and location-awareness to enhance visitor experience: A case study of a theme park app
title_sort using augmented reality and location-awareness to enhance visitor experience: a case study of a theme park app
publishDate 2020
url http://eprints.sunway.edu.my/1685/1/Lau%20Sian%20Lun%20Using%20Augmented%20reality.pdf
http://eprints.sunway.edu.my/1685/
_version_ 1696978737503928320
score 13.211869

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