Factors influencing consumers’ adoption of Islamic mobile banking services in Malaysia

Purpose:This paper aims to test the factors that can influence the adoption of Islamic mobile banking services among the current users in Malaysia. Design/methodology/approach: A sample of 250 current users of Islamic mobile banking services provided opinions about their intention to adopt Islamic...

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Main Authors: Mohd Thas Thaker, M. A., Allah Pitchay, A., Mohd Thas Thaker, Hassanudin *, Amin, M.
Format: Article
Published: Emerald 2019
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Online Access:http://eprints.sunway.edu.my/1380/
http://doi.org/10.1108/JIMA-04-2018-0065
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spelling my.sunway.eprints.13802020-10-07T04:04:17Z http://eprints.sunway.edu.my/1380/ Factors influencing consumers’ adoption of Islamic mobile banking services in Malaysia Mohd Thas Thaker, M. A. Allah Pitchay, A. Mohd Thas Thaker, Hassanudin * Amin, M. HF Commerce Purpose:This paper aims to test the factors that can influence the adoption of Islamic mobile banking services among the current users in Malaysia. Design/methodology/approach: A sample of 250 current users of Islamic mobile banking services provided opinions about their intention to adopt Islamic mobile banking services. Later, the data are analysed using partial least squares approach. Findings: Perceived usefulness and risk are the factors that influence the intention to adopt Islamic mobile banking services among the existing users. Research limitations/implications: There are some limitations of the current study. The sample size and area of study becomes the obvious limitations. Thus, there is a need for caution in the interpretation of the results and the conclusion cannot be as generalised. Besides, the use of current factors might limit the ability to explore other potentially important determinants of the users. Thus, future research can be conducted by incorporating new factors and provide new insights for Islamic mobile banking services. In addition, the sample is biased towards people who are currently using mobile banking services. Practical implications: By understanding these factors among the customers, it would help the industry player, particularly Islamic financial institutions to plan and strategise appropriate policies and support necessary programme on diversifying and promoting financial transaction using mobile banking services among their existing and potential customers. Originality/value: This paper offers an additional literature on Islamic mobile banking, especially from the Malaysian context. There is a lack of study that focusses on Islamic mobile banking services. The paper is considered to be the first attempt to examine factors that influence Malaysian Islamic banking customers to adopt Islamic mobile banking services, which is not often considered in previous studies Emerald 2019-11-11 Article PeerReviewed Mohd Thas Thaker, M. A. and Allah Pitchay, A. and Mohd Thas Thaker, Hassanudin * and Amin, M. (2019) Factors influencing consumers’ adoption of Islamic mobile banking services in Malaysia. Journal of Islamic Marketing, 10 (4). pp. 1037-1056. ISSN 1759-0833 http://doi.org/10.1108/JIMA-04-2018-0065 doi:10.1108/JIMA-04-2018-0065
institution Sunway University
building Sunway Campus Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Sunway University
content_source Sunway Institutional Repository
url_provider http://eprints.sunway.edu.my/
topic HF Commerce
spellingShingle HF Commerce
Mohd Thas Thaker, M. A.
Allah Pitchay, A.
Mohd Thas Thaker, Hassanudin *
Amin, M.
Factors influencing consumers’ adoption of Islamic mobile banking services in Malaysia
description Purpose:This paper aims to test the factors that can influence the adoption of Islamic mobile banking services among the current users in Malaysia. Design/methodology/approach: A sample of 250 current users of Islamic mobile banking services provided opinions about their intention to adopt Islamic mobile banking services. Later, the data are analysed using partial least squares approach. Findings: Perceived usefulness and risk are the factors that influence the intention to adopt Islamic mobile banking services among the existing users. Research limitations/implications: There are some limitations of the current study. The sample size and area of study becomes the obvious limitations. Thus, there is a need for caution in the interpretation of the results and the conclusion cannot be as generalised. Besides, the use of current factors might limit the ability to explore other potentially important determinants of the users. Thus, future research can be conducted by incorporating new factors and provide new insights for Islamic mobile banking services. In addition, the sample is biased towards people who are currently using mobile banking services. Practical implications: By understanding these factors among the customers, it would help the industry player, particularly Islamic financial institutions to plan and strategise appropriate policies and support necessary programme on diversifying and promoting financial transaction using mobile banking services among their existing and potential customers. Originality/value: This paper offers an additional literature on Islamic mobile banking, especially from the Malaysian context. There is a lack of study that focusses on Islamic mobile banking services. The paper is considered to be the first attempt to examine factors that influence Malaysian Islamic banking customers to adopt Islamic mobile banking services, which is not often considered in previous studies
format Article
author Mohd Thas Thaker, M. A.
Allah Pitchay, A.
Mohd Thas Thaker, Hassanudin *
Amin, M.
author_facet Mohd Thas Thaker, M. A.
Allah Pitchay, A.
Mohd Thas Thaker, Hassanudin *
Amin, M.
author_sort Mohd Thas Thaker, M. A.
title Factors influencing consumers’ adoption of Islamic mobile banking services in Malaysia
title_short Factors influencing consumers’ adoption of Islamic mobile banking services in Malaysia
title_full Factors influencing consumers’ adoption of Islamic mobile banking services in Malaysia
title_fullStr Factors influencing consumers’ adoption of Islamic mobile banking services in Malaysia
title_full_unstemmed Factors influencing consumers’ adoption of Islamic mobile banking services in Malaysia
title_sort factors influencing consumers’ adoption of islamic mobile banking services in malaysia
publisher Emerald
publishDate 2019
url http://eprints.sunway.edu.my/1380/
http://doi.org/10.1108/JIMA-04-2018-0065
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score 13.211869