Determinant of student loyalty in an open distance learning institution
University students’ loyalty is a key factor that contributes to the long term growth and survival of a university. The aim of this research is to develop a comprehensive university student loyalty model that incorporates important constructs in service quality dimension and relationship quality d...
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| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://library.oum.edu.my/repository/987/1/library-document-987.pdf http://library.oum.edu.my/repository/987/ |
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